Shenzhen furniture is very popular for Hong Kong people to buy Hong Kong people

In recent years, Shenzhen people have come to Hong Kong for consumer shopping, but at the same time, more and more Hong Kong people choose to come to Shenzhen to buy furniture and building materials . According to some data, some furniture and building materials stores near the Shenzhen Pass have 50% of the consumers coming from Hong Kong. A few home stores rely on Hong Kong people as their main source of tourists. Professionals believe that this trend is due to the complete range of goods, affordable prices and attentive service in the Shenzhen home retail market.

"Shenzhen made" furniture is very good for Hong Kong people

Red Apple, Dynasty, Yifeng, Dahao Xingli, Yalan... A large number of well-known furniture brands have a close relationship with "Hong Kong": they are either produced in Shenzhen, registered in Hong Kong, or produced in Shenzhen, the boss is Hong Kong people. Since the 1980s, many Hong Kong companies have set foot in Shenzhen to enter the furniture industry. They have brought modern (chemical and avant-garde designs) to the wings of "Shenzhen Furniture", making "Shenzhen Furniture" The weather vane of the Chinese furniture industry.

According to a person in charge of the Hong Kong Furniture Industry Association, the Hong Kong Association of Friendship has more than 200 member units. The factory is basically located in Shenzhen, and most of them are top brands in the industry. Conceptually, it has been difficult to distinguish these brands with “Shenzhen” and “Hong Kong”. But according to the traditional concept, people are still accustomed to calling these brands "shenzhen furniture."

From the source point of view, the "Shenzhen Made" furniture inherits the Hong Kong style and concept, and is more suitable for the taste of Hong Kong people. This is also an important reason why Hong Kong people love "Shenzhen furniture". Hong Kong movie star Liu Xixian said in an exchange with reporters that 80 years ago, Hong Kong people bought furniture and building materials mainly to purchase imported products. With the vigorous development of “Shenzhen Furniture”, the products are getting closer to the level of Europe and the United States, which has led Hong Kong people to look to Shenzhen.

In Shenzhen, there are not a few Hong Kong customers in the furniture stores such as Hundred Years, Century Center Red Star Macalline, and Jiafu.

"Hong Kong guests" are welcomed by the store

"As long as there are three Hong Kong customers, we will send a bus and send them to the Luohu Port. We will send them the goods and install them for them." According to Fang Weibo, deputy general manager of Wufang Home, the home store Since its opening, it has launched a series of service initiatives specifically for Hong Kong customers, with the aim of facilitating Hong Kong customers and expanding their customers. According to the introduction, since the establishment of the mall, Hong Kong customers accounted for 40% of its entire consumer population, and the highest time can reach about 60%, which is very dependent on Hong Kong customers.

Hongan Le Anju, which is adjacent to Futian Port, Huanggang Port, and Nanshan Le Anju, which is close to Shenzhen Bay Port, is also one of the more concentrated building materials stores for Hong Kong. According to Ke Kaizhu, deputy general manager of Le Anju, the current number of Hong Kong residents in Futian is about 20%. Nanshan Le Anju has benefited from the opening of Shenzhen Bay Port in recent years, and Hong Kong customers have also multiplied. According to its many years of observation, the vast majority of furniture and building materials purchased in Shenzhen are Hong Kong people who own their own properties. They pay more attention to the quality of products when choosing furniture and building materials, and the volume per transaction is not small.

Located in the central area of ​​Futian, the Hundred Years of Caitian Store, the Century Center Xiangmihu Store, and the Century Center Red Star Macalline are also furniture stores where Hong Kong people gather. The operators of these furniture stores also consistently report that Hong Kong people with strong purchasing power are very popular.

Shenzhen merchants increase service to open up Hong Kong customers

According to Ke Kaizhu, there are several main reasons why Hong Kong people choose to come to Shenzhen to buy furniture and building materials. First, Hong Kong's local furniture and building materials purchase sites are mainly street-shops, and there are not many hypermarkets, which also creates a choice. Not big, the products are more limited; Second, the price advantage, Shenzhen similar products are about 50% discount than Hong Kong, which has great appeal to Hong Kong people; Third, the convenience of transportation. With the acceleration of customs clearance and the opening of Metro Line 4, Shenzhen-Hong Kong is more convenient to travel, basically can return to the same day, the fourth day is the convenience of logistics and distribution. For Hong Kong customers, at present, all furniture and building materials stores have launched the "Shenzhen order, Hong Kong delivery, Hong Kong installation" service initiatives, and these services are all free, for Hong Kong customers, the basic can be achieved without worry. The reporter learned in the communication with Hong Kong customers that they are satisfied with the practice of Shenzhen merchants.

Fang Weibo believes that in order to open up more Hong Kong customers, in addition to Shenzhen's businesses to ensure the quality of services and quality, but also the promotion and publicity of the media. With the increasingly close exchanges between Shenzhen and Hong Kong, I believe more Hong Kong people will come to Shenzhen to buy furniture and building materials.