According to the data of the Shenzhen Branch of the Market Supervision Bureau, the city registered 45,321 new types of enterprises last year, an increase of 26.3% year-on-year, with an average of 124 new enterprises per day; 62,854 newly registered individual industrial and commercial households, an average of 172 households per day. The “birth rate†of this enterprise represents the annual “birth rate†of Shenzhen enterprises. According to the analysis of professionals, according to the office consumption (including office furniture, office supplies, office decoration) of 1 enterprise, the annual office consumption market in Shenzhen reached 5 billion. In recent years, the huge consumption power of office furniture and supplies market, such as a magnet, has attracted the attention of many domestic and foreign office furniture retail giants. Jinhaima Office, Centennial Office, and Staples have successively settled down. As an emerging professional market, Shenzhen office furniture and supplies market has attracted much attention.
Professional market into a development trend
Office furniture has always been scattered in some civilian furniture stores in Shenzhen, as a complementary product of furniture. In Shenzhen, almost 80% of the civilian furniture stores are equipped with special office furniture management areas, with an average area of ​​more than 10,000 square meters, accounting for about one-fifth to one-third of civilian furniture. In the traditional concept of people, office furniture is also a category of furniture. Especially for SOHO families and home users, in order to prepare simple office furniture and study furniture, they are used to buying in the furniture store. Shenzhen office supplies mainly exist in stationery stores all over the streets.
In recent years, office furniture is gradually separating from the civilian furniture shopping mall and embarking on a professional operation. At present, there are two large office professional shopping malls in Shenzhen: 100-year office and Jinhaima office furniture. Founded by Haobainan Home, Centennial Office is a professional office retail chain enterprise, mainly engaged in international and domestic high-end office furniture, office stationery, office equipment and office related products. It is a leading enterprise providing integrated solutions for modern office. Jinhaima Office is a commercial project independently developed by Jinhaima Home (view map) in recent years, in parallel with its civilian home. Jinhaima Office has an office furniture production base with an area of ​​more than 200,000 square meters. It has an internationally advanced furniture production line. It has a design and R&D team of more than 100 people. It designs, develops, mass-produces and chain sales independently, realizing design, production, and Sales leading the integrated furniture industry.
At present, 150 independent shopping malls and shop-in-shops have been established in large and medium-sized cities in China. Shenzhen has a professional shopping mall and a number of specialty stores, and is the largest office furniture retail brand in Shenzhen.
In recent years, with the sharp increase in demand for office supplies in Shenzhen, the professional market for office supplies and stationery has sprung up, and has embarked on a development path in a professional market. At present, the most influential office supplies and stationery wholesale markets in Shenzhen mainly include the wholesale market of stationery toys such as Sungang, Jiuzhou, Jinya and Fumin. These markets are mainly stationery toys, sporting goods, four treasures of the school, student supplies, etc. With an area of ​​20,000 square meters, it provides Shenzhen people with a “one-stop†shopping space for office supplies. Compared with stationery stores, they have a huge breakthrough in terms of business grade and business environment. After Staples settled in, the Shenzhen office supplies retail market has a higher leap. Founded in 1986, Staples is the world's largest retailer and distributor of office supplies, with more than 1,780 office supply supermarkets and warehouse distribution centers in North America and Europe, through store retail, journal direct mail, and online sales. (E-commerce) and contract ordering and other channels, serving a variety of customers from SOHO to 500 companies. In 2004, Staples came to China to set up his first store in Shanghai and set up a store in Shenzhen in 2007. Its global procurement system and modern operation mechanism not only bring the world's office supplies fashion to Shenzhen people, but also have more quality assurance and more favorable prices.
The industry believes that office furniture, supplies theme shopping malls will become a development trend, more office furniture, supplies theme shopping malls will appear in Shenzhen.
Great market consumption potential
The reporter learned from the relevant person in charge of the office market of Jinhaima that the space for the development of the office furniture market in Shenzhen is huge. Taking a large furniture store as an example, in the case of a sluggish market in 2007-2008, the store was in several stores in Shenzhen. Sales of more than 100 million yuan, becoming the best city in the country to sell. According to this market capacity, there are plans to achieve annual sales of between 2-3 billion yuan in the next few years.
According to the analysis of professionals, for large enterprises, due to the strong capital and large amount of consumption, they will generally choose to purchase directly from the manufacturers. In the manufacturing areas of office furniture such as Zhongshan and Shunde in South China, they are the first choice of these large enterprises. For office furniture and office supplies shopping malls, the main consumer groups are mainly small and medium-sized enterprises. Due to the relatively small amount of purchase, office furniture and office supplies stores are generally selected for purchase. Therefore, assessing the retail market of office furniture in a city, the number of SMEs has become an important indicator. It is reported that SMEs account for more than 95% of enterprises in Shenzhen, and the number of newly-added enterprises is huge every year. The retail consumption potential of office furniture and office supplies is huge. In addition to small and medium-sized enterprises, Shenzhen also concentrates on many SOHOs, schools, enterprises and institutions, which are also the main consumers of office furniture and office supplies.
For more information, please stay tuned to http:// Xianghe Furniture City official website
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