The two sections are gradually approaching, and the relatively quiet home market in the city has gained business opportunities. Both the merchant and the consumer have shown a positive attitude towards this closing promotion.
Merchant: The pre-holiday sprint is inevitable
Near the double section, the promotion activities of the home industry have started. Recently, the reporter saw in the home store in the city that various promotion methods have already rendered the atmosphere of the festival in advance. You can participate in the computer lottery once you get a discount of more than 300 yuan, and you will be lucky to wait for consumers with gold bars and branded appliances. Decorations related to festivals in large and small stores have also joined the promotion.
According to Li Guoyuan, the person in charge of the Middle East Ruijia·New Life Store, the intensity of this promotion is almost the same as that of May 1st and 11th. Due to price and other reasons, the home market has been ups and downs in this year, and the merchants will naturally not let go of the last business opportunity at the end of the year, and they will struggle to compete for a piece of cake before the year.
Consumer: Don’t look at Shantou to buy affordable
Nowadays, consumers have long been ignoring the preferential activities of price reduction, cash back, lottery, purchase and delivery in home stores. Mr. Liu believes that many merchants will raise prices first and then discount. In fact, consumers have not received real discounts. Consumers who know the market in advance do not buy it, only recognize the real price and low price.
In the interview, the reporter found that many consumers have already targeted the two-market in advance to prepare for the early arrival of new houses in the coming year.
Consumers pay more attention to the "post-effect" of service
Li Guoyuan said frankly that although promotion is not the normal state of sales, it is the most attractive way to attract eyeballs and detonate sales. Whether it is a shopping mall or a merchant, all kinds of promotional activities will run through the whole year. If the promotion is slowed down during the fierce competition at the end of the year, it will be an opportunity to let people know.
Most of the merchants interviewed said that the promotion activities are caused by market competition. Only in this way can they maintain a certain degree of attention among consumers, especially in response to the winter market in our city. Moderately heavy volume marketing is a must.
For the ordinary people, home improvement is a relatively large family expenditure, and adding home products is an investment in long-term living. Therefore, consumers will choose products from a comprehensive consideration of quality, cost-effectiveness, after-sales service, etc., and will not blindly pursue low prices. In the face of the sky-high sales promotion, consumers are more and more rational.
Although the price is very convincing to consumers, home improvement consumer goods require long-term after-sales services, such as transportation, installation and post-maintenance, so consumers also need to be more rational to treat the "post-effect" of brand-building services.
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