New form of advertising - Z card

(Z-CARDS THE NEW ADVERTISING KID ON THE BLOCK) The ever-changing market, advertising, and promotional prints have broken through the old forms of the past and continue to innovate and develop. Regardless of whether the printers are willing or not, they have to keep up with this change. This kind of change, whether due to accidents or conscious innovation, will have a huge impact on the printing method. The life cycle of marketing promotional prints is generally relatively short. When the format of the publications changes frequently, the post-press processing industry is always the first to face the challenge of meeting the challenge of innovative forms. A new form of advertising is emerging in the advertising industry - the Z-card is such an innovative form that publishers have to make their own and claim that no other company can make it. This kind of card is not only customized, but also patented. In order to enhance its mystery, Z-folding is completed. The special binding machines for binding and gluing are also customized and protected by patents. Throughout Europe, the London-based company Z-Card Europe, which publishes such cards, subcontracts the printing business to printing companies, then sends the printed sheets to another factory for post-press processing and then to Europe. This type of card was patented to enable the company to enjoy exclusive operating privileges, and with the increasing popularity of such cards, output value and profits have increased substantially. The company believes that this type of card is recognized by advertisers and can be popular because its reasonable size makes it easy to put into wallets or briefcases, and is adopted by large companies such as Coca-Cola, Mastucard, Barclay Card, Liogds Bank and Euro96. This kind of card is because it is suitable for promotional campaigns, thus promoting the increasing popularity of such cards. In addition, Russia, Italy, France, Finland and Switzerland all showed great interest. This versatile origami card consists of three vertical flaps and thirteen horizontal flaps. The format of the origami includes many innovations. For example, the flap can be torn off, the cover can be painted, and the plastic portable wallet can be compressed. , can be used as receipt credentials and notes. A processing plant with 5 dedicated binding machines has the capacity to process 5 million cards per month. However, due to the increasing pressure on the production of the factory, the company now plans to print and postpress production in Finland and France. Therefore, each process is completed in the United States. Obviously, there will be a series of problems. For example, it may take one week to guarantee the delivery time. There are several British printers currently responsible for printing such cards. Although there are plans to open printing points in Europe, there are no plans to expand printing points in the United States. There is absolutely no need to increase printing points for high-quality printing production by existing printers. The card's producers believe that they should focus on the areas of binding that they are good at, without having to expand into the printing sector. They should be formed by printers who specialize in printing. They themselves are mainly engaged in professional folding and binding work. At the same time, they are Eight printers in the United States have established a good cooperative relationship. When there is too much pressure on fashion, they can also send the folded production to a professional post-press processing company like Senator to ease the bottlenecks in production. However, they still insist on not considering any collaborators in the binding production of such cards. The company’s production leaders with advantages include sequential number printing and packaging. But its most distinctive feature is a batch of specially designed binding machines, which have the production capabilities that other existing binding equipment cannot achieve. It is the Z-card that has been in its form for a long time. It is usually printed with 60 g of high-quality paper. It uses 300 g of dull coated paper or 480 g of styrene sheet for the cover. Sometimes some customers insist on using their own selected paper. The company also Willing to adopt. The Runcorn factory of all the company's production activity centers is an 8500-square-foot enterprise with 5 bookbinding machines and 2 H&H folding machines. It employs 42 people and is planning to install three more binding machines next year. In the enterprise upgrade to obtain ISO standard certification and MIS certification. The company plans to add some post-press processing methods in the near future. For example, cutting Z-cards and fillet punching, Z-label extensions such as object Z-tags and Z-cards, and Z-cards are also being applied for. Although most of the orders were around 50,000, the average number of prints was up to 100,000. Large orders from overseas dwarfed the traditional short American orders, while a large number of short-run express orders were from the game. Large print orders are generally 5,000, 10,000, and 50,000, usually within 10 days of the week. In the off-season, the company sometimes takes medicine folding business, but only occasionally, when the production is busy, there is neither a plan nor a general commercial postpress. Occasionally, companies encounter a few patents that violate the patent protection law's challenge, but they can always be defeated. Allegedly so far, the company has encountered only a few infringements and has achieved victory. Most people now know this is a patented product of the company when they need it. In order to further strengthen the management of this product, the company tried to control the copying of the original document effectively. This not only ensures quality, but also ensures that the company can adapt to tight production schedules. The company also exports its own originals for optimal production flexibility. Currently, with Z card production accounting for 25% of Winchmor's total business, the company is determined to concentrate its Z card production processes on the company as much as possible, emphasizing that only compound and continuous drying are required for packet production. However, the company is also considering ensuring the possibility of its own production and is considering purchasing a continuous dryer. Winchmor expects to achieve an annual production volume of 8 million copies during the last five years of printing Z-cards, and points out that companies have experienced many setbacks and failures, and have been able to keep up with the surge in production volume today and meet higher quality requirements. In order to demonstrate the company's commitment to customers, the company constantly invites Z-card customers to visit its Hainault offices in Europe and the United States to visit its high-quality production products that have reached the ISO9002 standard. Recognizing the printer's contribution to the growth of the Z-card, the card manufacturer stated that his trust in Winchmor was like Winchmor’s trust in him, and promised that Winchmor would always be his preferred printer. The printers are expected to further strengthen their position by providing better product quality, such as the introduction of a batch of 500-1000 printed sheets. ? To facilitate the discovery of problems. But as soon as the post-printing process was completed, the printers realized that this was an area they could not relate to. The prudence of E-card Europe to protect its monopoly in this area does not allow printers to have any room for negotiation. After understanding that it is impossible to obtain patents in the printing industry, the company reasonably avoided the limitations of patent protection by applying a patent on folding tools. With the continual interest struggle in today's consumer goods market, there will be continuous forms of market propaganda and advertising media prices. Innovations such as Z-cards will continue to emerge in more interesting and more popular forms. It can be seen that the entire product development process is full of new ideas with production dynamism and innovation consciousness, such as exploring the scope of patent protection and bringing new markets, allowing advertisers to recognize this print as more attractive than the visual media and industrial production. Changes in attitude, etc. In fact, E-card Europe has already patented some of the printing tools, and it was impossible to recognize it 100 years ago. This will serve as a warning to the traditional thinking of British industry.