“Millennium Ancient Xuan” Xuan Paper trademark is well-known trademark by the Trademark Office

Rice paper, known as Xuan paper in Chinese, is a traditional material used for classical Chinese painting and calligraphy. It is one of the most renowned papermaking techniques of the Han nationality, with a history dating back over 1,500 years. Originating during the Tang Dynasty in Jixian County, it was named after Xuanzhou Prefecture, which governed the area at that time. Over centuries, Xuan paper has become synonymous with artistic excellence, prized for its unique texture, durability, and ability to absorb ink beautifully. In recent years, the global appreciation for rice paper has grown significantly, leading to increased attention on its production methods and quality standards. As a result, the industry has evolved into a more commercialized and internationally recognized sector. This growing demand has also spurred innovation and modernization in traditional craftsmanship. Recently, the "Millennium Ancient Xuan" trademark, developed by Anhui Qianxian Millennium Xuanxuan Paper Co., Ltd., was officially recognized as a well-known brand by the Trademark Office of the State Administration for Industry and Commerce. This marks the second such recognition following the "Red Star" trademark of China Xuan Paper Co., Ltd., highlighting the rising prominence of Xuan paper in both domestic and international markets. Currently, the region is home to over 380 rice paper manufacturing and processing enterprises, employing more than 10,000 people. The annual output value exceeds 400 million yuan, making it one of the largest centers for handmade calligraphy and painting papers in China. With its rich heritage and ongoing development, Xuan paper continues to play a vital role in preserving and promoting traditional Chinese art.

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