Lightweight packaging business through the e-commerce business innovation

[China Packaging Network News] The explosive growth of e-commerce and the courier industry has led to a massive increase in packaging materials. With hundreds of millions of plastic bags circulating, even small packaging solutions can create significant business opportunities. Dongguan Qingrui Environmental Protection Technology Co., Ltd. is one such company that has successfully capitalized on this trend. They produce a wide range of products, including BOPP ultra-transparent bags, PP bags, PE bags, PET and POF shrink labels, plastic shopping bags, bubble bags, ziplock bags, and handbags. These are widely used for packaging toys, clothing, socks, stationery, cards, greeting cards, glasses, jewelry, and more.

Back in 2002, Qingrui was just one of many small plastic bag manufacturers in Dongguan. Su Chunding, the general manager, recalls that the company started as a modest plastic bag factory in Wanjiang. As competition in the packaging industry intensified and product quality varied, Su made a strategic decision in 2007 by founding Dongguan Mingli Packaging Materials Co., Ltd.

Since then, the company has focused on technological innovation. Su believed that innovation was key to long-term success. He led his team through various international certifications, including SGS environmental testing, BOPP EU food-grade testing, China Manufacturing Network & SGS manufacturer certification, Alibaba & ITS certification, and ISO9001-2008. These efforts helped establish Qingrui as a trusted name in the industry.

Su also closely follows global trends in eco-friendly materials and new technologies. He established an in-house R&D laboratory, applied for both invention and utility model patents, and ensured that the latest research findings were quickly translated into industrial production. This proactive approach has kept the company ahead of the curve.

Certifications and patents aren’t just for show—they’ve significantly boosted market recognition. Qingrui’s products are now in demand worldwide, with orders coming from all over the globe.

As e-commerce continued to expand, Su saw new opportunities. In 2014, he launched Dongguan Qingrui Environmental Protection Technology Co., Ltd. as a dedicated branch for e-commerce packaging. “E-commerce has driven transformation across many industries, including logistics, retail, and the internet,” he said. “The impact on packaging has been particularly profound.” During peak seasons like the Double 11 shopping festival, Qingrui partnered with tens of thousands of merchants, and sales skyrocketed.

With e-commerce booming, Su’s business has grown rapidly. Despite his success, he hasn’t lost sight of his original vision: building a science and technology-driven enterprise. He believes that traditional packaging, largely based on paper and plastics, has a major environmental impact. Therefore, he has invested in the development of biodegradable and eco-friendly packaging solutions, aiming to lead the future of sustainable packaging.

“Although I make packaging bags, only through continuous innovation can we deliver high-quality products at competitive prices. This strengthens our ability to compete in both domestic and international markets,” Su said. His commitment to innovation and sustainability continues to drive Qingrui forward in a rapidly evolving industry.