Lightweight packaging business through the e-commerce business innovation

[China Packaging Network News] The rapid growth of e-commerce and the courier industry has led to an explosion in the use of packaging materials. Billions of plastic bags circulate every year, and even small packaging solutions can create significant business opportunities. In Dongguan, Qingrui Environmental Protection Technology Co., Ltd. is a prime example of this trend. The company offers a wide range of products, including BOPP ultra-transparent bags, PP bags, PE bags, PET and POF shrink labels, plastic shopping bags, bubble bags, ziplock bags, and handbags. These are used for packaging everything from toys and clothing to stationery, greeting cards, glasses, and jewelry.

Since its inception in 2002, Qingrui started as a small plastic bag manufacturer in Wanjiang, Dongguan. At that time, it was just one of many small-scale factories in the region. However, with rising competition and inconsistent product quality, the company’s founder, Su Chunding, decided to take a different path. In 2007, he established Dongguan Mingli Packaging Materials Co., Ltd., marking the beginning of a more focused and innovative approach.

From then on, Su Chunding prioritized technological innovation. He understood that to stay competitive, his company needed to meet international standards. His team achieved multiple certifications, including SGS environmental testing, BOPP EU food-grade testing, China Manufacturing Network & SGS manufacturer certification, Alibaba & ITS certification, and ISO9001-2008. These certifications helped build trust with global clients and opened new markets for the company.

Beyond certifications, Su Chunding also invested heavily in research and development. He closely followed global trends in eco-friendly materials and set up an internal R&D lab. The company applied for both invention and utility model patents, ensuring that new innovations could be quickly turned into commercial products. This proactive approach not only strengthened their market position but also positioned them as a leader in sustainable packaging solutions.

The impact of e-commerce on the packaging industry has been transformative. With millions of packages being shipped daily, Su Chunding saw a clear opportunity. In 2014, he launched Dongguan Qingrui Environmental Protection Technology Co., Ltd. as a dedicated e-commerce branch. During peak seasons like “Double 11,” the company partnered with thousands of online merchants, achieving exponential sales growth.

As e-commerce continues to grow, so does Qingrui’s business. Despite the success, Su Chunding remains committed to his vision of technology-driven innovation. He believes that traditional packaging—mainly paper and plastic—has a heavy environmental footprint. To address this, the company is now focusing on developing biodegradable and eco-friendly packaging solutions, aiming to lead the next wave of sustainable packaging innovation.

"Although I make packaging bags, I believe that only through continuous scientific and technological innovation can we produce high-quality products at reasonable prices," Su Chunding said. "This will help our company better withstand market pressures both domestically and internationally." His dedication to innovation and sustainability ensures that Qingrui remains at the forefront of the evolving packaging industry.