Pantone’s Color of the Year, Viva Magenta 18-1750, radiates energy and vitality. This bold hue, rooted in the red family, represents a new wave of strength and confidence. Viva Magenta is fearless and vibrant, exuding joy and optimism while encouraging creativity and self-expression without limits. It’s a color that speaks to the heart of innovation and celebration.
This year’s Color of the Year is powerful and empowering. It embodies pure joy and encourages experimentation and self-expression with no boundaries. Viva Magenta is an electrifying shade that stands out as a bold statement. It welcomes everyone with enthusiasm and a rebellious spirit, making it a color that is both audacious and inclusive.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has knownâ€. – Leatrice Eiseman (Executive Director, Pantone Color Institute)
As we navigate our digital and physical lives, there is a growing appreciation for the natural world. The Color of the Year 2023 reflects this shift, resonating with movements around climate change, sustainability, and land protection. Pantone noticed a stronger connection to nature through various lifestyle trends, such as incorporating plants, florals, and outdoor spaces into daily life. People are rediscovering the joy of travel, sports, and recreation, and placing more value on health and wellness. These trends highlight the strength and resilience found in nature.
Designers can use the Color of the Year as a dramatic statement—whether as a velvet couch, a lacquered wall, or a striking piece of art. For those who prefer a more neutral palette, it can be used as a pop of color in small doses. From Murano glass lighting to ikebana arrangements, Viva Magenta adds a touch of boldness and elegance wherever it’s placed.
Our Curated Selection of Design in Viva Magenta Tones
Hera Armchair
The Hera Armchair is fully upholstered in cotton velvet. This channel-tufted chair is an exquisite example of chair design and will instantly transform a modern living room set. The Temple of Hera is one of the most magnificent examples of iconic Greek architecture.
Edith Sideboard
The Edith Sideboard is a velvet sideboard, making it a distinctive piece to furnish your living room. It is upholstered with soft velvet, and stands out for its high-end look at the top, making use of a grey textured marble. It features a curvilinear body with sleek and simple legs made of brass, that contrast with strong accents of gold. A statement storage piece for retro-chic lovers.
Snake 8 Rug
The snake symbolizes life force, rebirth, renewal, creation, life, sensuality, duality, light, darkness, and mystery. The Snake 8 Rug’s design is a representation and homage to the snake, which has had a very important significance in the culture and religion of antiquities. A 100% handmade rug that combines the use of hand-tufted and over-tufting techniques with different materials – natural wool and botanical silk.
SEE ALSO
A Selection of Ready-to-ship Curated Designs by Covet House
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This phototherapy lamp is a kind of health auxiliary lamp, and its light is a healthy light without ultraviolet rays and regulated uniform light and simulating sunlight. You can use it at a certain distance from the side to light up, use it to fill in the light, relax your mood, and relieve stress. For example: while working on a desktop, reading a book, looking at a computer or doing yoga.
In high-latitude countries in Europe and America, winter is usually shorter, and people need supplemental light to enrich themselves. It can eliminate the discomfort symptoms such as dizziness, insomnia, and inability to concentrate in winter. And those who often need to travel by air to eliminate jet lag.
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