Pantone’s Color of the Year, Viva Magenta 18-1750, radiates energy and vitality. This bold hue, rooted in the red family, represents a powerful new signal of strength and confidence. Viva Magenta is not just a color—it's a statement of courage, joy, and optimism that encourages creativity and self-expression without limits. It’s a vibrant shade that celebrates life with unapologetic enthusiasm.
This year’s Color of the Year is bold, empowering, and full of life. Viva Magenta is an electrifying red that embodies pure joy and freedom, encouraging people to experiment, express themselves, and embrace their individuality. It's a color that stands out, breaks boundaries, and makes a strong visual impact. Whether used as a dominant feature or a subtle accent, it brings energy and personality to any space.
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.â€
– Leatrice Eiseman (Executive Director, Pantone Color Institute)
As we navigate our digital and physical worlds, there’s a growing appreciation for the natural environment. The Color of the Year 2023 reflects this shift, highlighting the importance of sustainability, climate awareness, and environmental protection. People are embracing nature through indoor plants, floral decor, and outdoor spaces. Travel, sports, and recreation have become more meaningful after the pandemic, and there's a renewed focus on health and wellness. All of these trends reflect the resilience and strength found in nature.
Designers can use Viva Magenta to make a dramatic statement—whether as a luxurious velvet sofa, a bold lacquered wall, or a striking accent in a neutral room. It adds depth and character without overwhelming the space. From a Murano glass light fixture to a vibrant ikebana arrangement, Viva Magenta brings drama and energy in even the smallest doses.
Our Curated Selection of Design in Viva Magenta Tones
Hera Armchair
The Hera Armchair is fully upholstered in cotton velvet, featuring a channel-tufted design that exudes elegance. Inspired by the Temple of Hera, this chair is a perfect addition to any modern living room. Its timeless design and comfort make it a standout piece.
Edith Sideboard
The Edith Sideboard is a luxurious velvet sideboard that adds a touch of sophistication to any living space. Upholstered in soft velvet and featuring a grey textured marble top, it combines elegance with functionality. Its brass legs and gold accents create a striking contrast, making it a must-have for lovers of retro-chic design.
Snake 8 Rug
The Snake 8 Rug is a handcrafted piece that pays tribute to the symbolic meaning of the snake—life, rebirth, and transformation. Made using traditional techniques like hand-tufting and over-tufting, it blends natural wool and botanical silk for a unique texture. This rug is not only beautiful but also deeply meaningful.
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A Selection of Ready-to-ship Curated Designs by Covet House
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Light Therapy Lamp
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