Real estate regulation does not shake the home market, fears winter continues

2013 is the first year of the full implementation of the spirit of the 18th National Congress. What kind of economic policy will be implemented in the first year of the opening? The Central Economic Work Conference, which closed yesterday, conveyed a lot of important new information. The meeting pointed out that in addition to focusing on deepening reforms and promoting urbanization, the main tasks of economic work next year also proposed to firmly grasp the strategic basis for expanding domestic demand and foster a number of strong consumption growth points. It is proposed that a proactive fiscal policy will be implemented, and a structural tax reduction policy should be improved in conjunction with the tax reform. In addition, for the trend of housing prices, the meeting specifically proposed "to continue to adhere to the real estate market regulation policy is not shaken."

“The real estate regulation is not shaken”, and the “2012” of the home market has not completely ended.

Looking at the movie "2012", we know that to leave human civilization, we need an ark. Although there is no "doomsday" in the home market, there is no need for the Ark to save the market.

With regard to the prophecy of the "doomsday", there is also the legend of "Ark." The legendary "Ark" is a new life for those who temporarily hide into the "Ark" by a large ship disaster built to escape the disaster. Although the "doomsday" is only a prophecy, the "Ark" is a precautionary thing. When the industry rushed to the home furnishing industry, it was also time to build an "Ark" to meet the disaster. The “Ark” of 2012 is based on the market and marketing as an auxiliary material. The main materials include the engineering market and the rural market.

The engineering market is the “gospel”. In the future development of the home industry, the engineering market will become one of the main channels. With the country's vigorous implementation of hardcover houses and construction of affordable housing, the turning point in the development of home has also come. Of course, the engineering market has high quality requirements. Enterprises need to improve their own production technology, and actively promote contact with real estate developers to expand marketing channels while improving product quality and variety.

The main profit growth of hardcover houses is at the corner of the times, at the fork of opportunities and challenges. The temptation of the hardcover market seems to give mainstream companies a new direction and hope. In just a few years, the pace of hardcover houses is getting faster and faster, and the transformation of enterprises with change is also accelerating. With the increase in fine decoration properties, the home engineering market has further expanded. At present, most home furnishing companies are beginning to vigorously expand the engineering market. Strict housing control policies have somewhat affected the furniture industry downstream of the property. More and more home furnishing companies are beginning to realize that the traditional retail market share relying on individual home decoration is declining, and then the marketing focus shifts to the hardcover market to form a real-life symbiosis model. Hardcover rooms seem to be becoming the main profit growth point for home furnishing companies. In foreign countries, hardcover rooms are already common. In China, hardcover rooms can only be said to have just started.


In 2012, as a pilot city for the development of residential industrialization in China, the Shijiazhuang Municipal Government announced that it would cancel the sale of gross housing and achieve a 65% one-time renovation. This is a sign of the beginning of the era of fine decoration. In the first year of the “Twelfth Five-Year Plan”, in 2012, real estate regulation and control policies will become more and more tight, and hardcover houses will have a deeper impact on the home industry. To a certain extent, it can alleviate the impact of housing control policies on the building materials industry. At the same time, it also brings a huge potential tooling market to building materials companies. In recent years, the Ministry of Construction has vigorously promoted hardcover properties. In the process, many owners and developers have realized the added value that hardcover properties can bring.

With the mature operation of the real estate market, the hardcover room has gradually entered the eyes of consumers as the mainstream of the future. Exquisite model rooms give an infinite beauty. The convenience of “staying in the bag” adds to the impulse to buy a house. After 70, 80, the main force to buy a house to inject vitality into the hardcover market, standardized life experience is favored by the new generation after the 80s.

Natural selection, survival of the fittest. Home furnishing companies adjust their own industrial chains according to market demand, and launch corresponding products according to the characteristics of affordable housing. With high cost performance and uncompromising service quality, consumers are attracted to seize market share and increase their visibility. In the future development, whether it is successful in nuggets in the housing market, enterprises must rely on their own skills.

Red Coral meaning

Coral has been called the 'garden of the sea'. It was once believed to be a plant, but is now known to actually contain living animals called polyps. Coral is the result of accumulated skeletal masses from these polyps. Red is considered the most sought after color but coral also can be found in pink, white, yellow and Black.

Records dating back thousands of years confirm that coral was used in decorative art objects. It was believed to prevent ill fortune and offer protection from skin disease when worn as a Necklace. Dreams about coral are believed to foretell recovery from a long illness. Ancients believed that Mars was composed of red coral.

Coral is a good aid for meditation or visualization.

Healing properties of coral

Coral symbolizes life and blood force energy. Dark red coral is used for heating and stimulating the bloodstream. Pink shades restore harmony to the heart. It is used as an aid to depression, lethargy or deficient nutrition.

Sources of coral

Locations where coral can be found include the Mediterranean Sea, off the coast of Australia, the South Pacific, the waters of Japan, and Africa.

Red Coral

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