Integrated home soft clothing is popular with the sale of the public: map convenient

"You give me a budget, I will give you a set of soft design overall design." The current home improvement market is increasingly mature, providing high value-added services, has become a bargaining chip for many businesses to improve market competitiveness. The reporter recently visited the home improvement market and found that there are more and more integrated home soft-packing halls in our city. Many merchants have gradually changed from selling products to selling designs and selling programs.

The concept of soft loading refers to items that can be moved and replaced indoors, such as furniture, curtains, wallpapers, decorations, etc., as opposed to hard clothing. Zhang Yan, a soft-clothing designer in the city, believes that customers are now paying more and more attention to soft-packing, and the investment in soft-packing is getting bigger and bigger. At present, the consumption of high-end people's soft clothing accounts for half of the total renovation price. "On the one hand, consumers are increasingly valued for soft clothing. On the other hand, most of the decoration companies' business focus is still hard-packed, and few can provide consumers with soft-packing suggestions. These two reasons have led to the rapid development of the integrated soft-packing hall. ”

Ms. Wu’s new house decoration is coming to an end, she began to choose curtains, carpets and so on. “I have found two sets of design solutions for me, including curtains, carpets, wall soft packs, decorations, etc. After all, they are designed by professionals, and the overall color, pattern and texture are good. There is also a benefit to the equipment that saves effort, so you don't have to find a store for every product."

The soft-packing hall transforms from a single product to a combined, one-stop shop, providing soft-pack design services for customers to buy furniture or buy curtains. This has also become the development trend of the soft-packing market. It is understood that at present, many of the city's overall soft-packed businesses have been transformed from local home textile enterprises, furniture manufacturing enterprises, foreign trade textile companies, and wallpaper curtains. These enterprises use their original advantages to extend the company's business from curtains to household items such as soft bags, carpets, accessories, lighting, etc., and provide overall home services through a rich product line to enhance market competitiveness.

"Now the customer's requirements are obviously improved, it is difficult to survive simply to make curtains, and the homogenization competition is fierce." Shao Yun, head of a fabric living hall at Red Star Macalline, told reporters.

Some consumers ask questions, will they spend more on design fees? The reporter visited the market and found that most of the design services will not be charged separately, but if the customer chooses a designer with higher qualifications, it will incur costs. “We have designers who are specially designed to match the curtains in the model room and the public space. If it is his plan, it will charge a certain fee.” Sun Xijuan, a sales staff at the Garden Street, told reporters.

The industry believes that the overall soft wear has become a new home consumption hotspot, in this context, there will be more operators to change the business model, end the business strategy of single selling materials, provide combined medium and high-end products and A one-stop service.