Shandong market. "In 2009, the situation was very bad. The price went down very badly. The original one color was about 20 yuan, and now it has fallen below 10 yuan." A large-scale book printing company CEO is infinitely troubled, although the price has plummeted, but in order to Occupy the market, especially the printing of textbooks with increasing variables and increasingly fierce competition, blood-curve warfare can only be facing each other.
Anhui market. The decline in business printing was not obvious; the printing prices of books and periodicals continued to decline, and the decline in 2009 was around 5% compared with 2008.
Shanghai market. Conventional four-open, off-printing, the wages fell slightly but the fluctuations were small. The larger amplitudes are concentrated in small format and large format printing. Small-format eight-open commercial printing, the price in 2008 was 200-250 yuan, and in 2009 it was down to 160-180 yuan. Large-format printing has begun to loosen and go down because of the new machines.
Zhejiang market. The eight-color printing is as low as 220 yuan, and the off-color printing is as low as 450-500 yuan (calculated by 3000 copies). Local operators say the average price has fallen by more than 20% compared to 2008. But this price is not at the bottom of the Zhejiang market. Let's take a look at the Cangnan market: the starting price of the four colors is 180 yuan, less than 10,000. "It is equal to only one or two cents, mainly because some small enterprises have reduced the price to such an abnormal level in order to compete for business." Chen Houqiang, secretary general of Cangnan County Printing and Packaging Association, said, "The overall price level of Cangnan, 2009-2008 It has dropped by 2% to 3%."
Guangdong market. Guangdong is divided into the internal order and the foreign single market. The external single-volume decline is very fast, but the price decline is weaker than the internal order. Therefore, the Guangzhou market which is biased towards the internal order is compared with the Shenzhen market which is biased towards the foreign order. The price has fallen even more. In Guangzhou, the price of open color printing was 600-700 yuan in 2008, and it fell to 400-500 yuan in 2009, almost falling by one-third; the price of commercial ships also fell from 12 yuan to 10 yuan. In addition to publishing and printing, the downward trend of packaging printing is also obvious. “The average drop is between 15% and 20%, and some jobs are seven or eight, one printed, and the same is done.†A Dongguan-based packaging and printing company owner disclosed. For the foreign single market, taking Shenzhen as an example, the price of book printing has also dropped by 10% to 15%. "2008 is 17 to 18 yuan per color order, in 2009, a price of 15 yuan a color order is normal, and some fell to 13 blocks, 12 blocks," a senior industry analyst in Shenzhen.
The price of the first-line printing market, in addition to individual regions, is generally in a continuous downward channel. In other regional sectors, the Printing Manager also conducted a partial investigation. In the northeast region, the price of printing has basically stabilized, but the war has already burned to Liaoning. The printing price of books in Shenyang has dropped by an average of 20% in 2009 compared with the previous year. In the central region, Henan's response is still stable, but Hubei and Hunan have fluctuated. Hubei's commercial printing companies bluntly said that prices have fallen by 30%. In the northwest, the price trend is still not surprising.
Who kidnapped the price?
In the printing industry in a completely competitive state, the wages have continued to decline for many years, but the violent decline in 2009 is still quite shocking. Who kidnapped the price? What new factors have been added to the irrational decline of the price?
In the interview, almost everyone said the word: the imbalance between supply and demand is the main reason for the decline in wages.
Take the Beijing publication printing market as an example. Every year, the book printing business in Beijing is 2.2 million, but in this region, there are more than 600 companies holding books and printing licenses, among which more than 400 are mainly engaged in book printing business, and the printing capacity of books and periodicals has exceeded 300. Wanling, far more than the business volume of the region.
The supply and demand picture of the Beijing market is not an isolated case. However, the reality of oversupply has not blocked the pace of investment by printing companies. "In Guangdong, a lot of machines came in in 2009, many of which are second mobile phones coming from Hong Kong. The machines bought in early 2009 are at least 1.5 million cheaper than in 2008, at least one-third cheaper. Many companies are taking advantage of this. Opportunity to dig the bottom equipment." In fact, not only Guangdong is in the bottom, the country is in the bottom; not only the price of the second mobile phone is lower, the price of new machines in the overseas market is also lower. In addition to the favorable policies brought about by the VAT transition, the Beijing International Printing Exhibition in May contributed to the increase in printing supply in many regions in 2009.
However, the demand for printing has not been followed up at the same time, and has continued to shrink even as the international financial crisis has evolved. “The market is very weak. Especially in the first half of the year, it was very poor. In the second half of the year, it slowly recovered. In November and December, the activity suddenly increased, but this was related to the holiday effect.†A printing company CEO analyzed, “The business volume can be kept flat, right. For enterprises, it is a very good performance of 09. Can not expect high-speed growth in previous years."
The contradiction between supply and demand is sharp, and the price has become a common competitive means for printing companies. "So many high-input equipments are empty there, and they don't turn up and lose more. So as long as they can protect the equipment from depreciation, protect workers' wages, keep water and electricity, and so on, the price will be lower." One is trapped in it. The boss has no choice but to analyze, "blood price" is like this, many jobs simply can not talk about profits.
It is easy to cut prices and it is difficult to pick up. The printing company was thus entangled in the tide of price cuts, and the farther and farther. “It’s time to sign a new year’s journal at the end of the year, and the new round of big price has started again.†A merchant-business operator in Beijing is worried, when the price will bottom out and the future is slim.
Print price "point brake"
The decline in printing prices and the survival predicament of printing companies have indisputably demonstrated that in the case of information that is not completely transparent and fully utilized, a fully competitive market is not an efficient market form, “the hand of the marketâ€. In addition, the industry urgently needs other forces to regulate the living environment and correct the damaged industry ecology.
Fortunately, although the intensity is small, there have been some "spot brakes" action, trying to weaken and control the inertia of the downward price of the printing price.
On April 20, 2009, on the basis of the preliminary system research, the Beijing Printing Association released the "Beijing-based book printing and guiding price". Beijing wages have always been the reference for foreign provinces' wages. Although Shanghai was at the end of 2006, Ningxia in November 2007, Anhui, Jiangxi, and Inner Mongolia were all led by local associations or press and publication bureaus to develop and implement guidance workers. Price, but Beijing’s move is still quite compelling.
“The new wages are too difficult to implement, and the bargaining power of printing companies is too weak,†said Lu Wei, deputy secretary-general of the Beijing Printing Association. “But it is gratifying that the new price has played a certain role in suppressing the downward trend of prices. ".
It is precisely because of the limited but positive role played by guiding the wages. "Guiding wages" has become a hot topic in the industry in 2009. In December 2009, the Printing Association of Hubei Province also launched the “Guidebook for the Printing and Printing Industry of Hubei Provinceâ€, and the new price list was implemented in January 2010.
On November 30, 2009, the third factory association meeting was jointly organized by Beijing Printing Quality Association and Beijing Printing Quality Inspection Station. A hot spot of the meeting was the publication of the “Excellent Labor Price, Excellent Living Source†bulletin jointly by the Beijing Quality Association, Quality Inspection Station and 13 publishing houses. The discerning eye can see at a glance that this is actually a new step in Beijing to implement the guiding price.
"Starting from quality is a good entry point." The person in charge of the Beijing Quality Association introduced the textbook center of the People's Education Publishing House, China Social Labor and Social Security Publishing House, Electronic Industry Press, China Railway Publishing House, China Agricultural Press, and the people. 13 major societies such as Posts and Telecommunications Publishing House can participate, at least hope to ensure the quality and price stability of books and periodicals. In order to cooperate with the work, the Quality Association also organized experts to prepare the "Beijing Publications Print Evaluation Standards" to assist the publishing house.
It is an arduous task to curb the decline in printing prices. It requires the joint efforts of the government and industry organizations, especially the supply and demand sides, to achieve substantial results. The industry sincerely hopes that "good price" is an effective breakthrough.
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