The advent of the 16th century glass bottle is a revolution in wine packaging. This heavy glass bottle is ideally suited for cork closures and convenient transportation compared to previous earthen or stone wine containers. After more than 400 years, people began to try more environmentally friendly wine packaging - carton. This package not only saves a lot of transportation costs, but also allows the wine to be opened in the refrigerator for 6 weeks. Its only drawback is that its appearance is not noble enough.
However, this does not prevent many environmentally conscious people from buying boxed wine. According to Nielsen's survey data, during the year ending April 13 this year, the United States market sales volume of 3 litres of boxed wine was 19.9%, while total sales of table wine increased by only 3.5%. Some smart manufacturers began to try to pack wine in the second generation of new carton packs. The packaging is not only more stylish, but can be stored in the refrigerator for one and a half months after opening.
This spring, Underdog Wine Merchants of the United States launched the Octavin Home Wine Bar series, which includes 10 octagonal cylindrical packaging wines. This new packaging, which was introduced in May of this year, has created a new history of boxed wines – they have made boxed wine “sexyâ€. Underdog's boxed wines promoted with the Silver Birch Winery are classic and noble, while others are co-produced with Big House and Boho Vineyards. They look stylish and full of style. Octavin said that the price of a bottle of glass wine is about 2 dollars - 3 dollars, while Octavin carton wine with the same capacity is only 1 dollar. This boxed wine retails for $22 to $24. The capacity is equivalent to 4 standard bottled products, which is equivalent to only 3 bottles. Octavin said that its advantages are also reflected in its 92% reduction in package weight and 55% reduction in carbon emissions compared to ordinary glass bottles.
Another wine package is wooden boxed. The wooden boxes used by Berry Boxes at Wineberry America are crafted from sustainable forest wood. These can also be used as bird feeders or lunch boxes when the wine is finished. Its products are produced in Bordeaux, Burgundy, Beaujolais and Rhône Valley regions in France. They were introduced to fine wine shops in July last year and were priced at US$33 to US$49. The sales were surprising. Compared with traditional cartoning, this wooden box has a dissolvable plastic lining. When the wine is poured out, the air is automatically discharged to prevent oxidation.
Finally, it is worth mentioning that California's Red Truck wine has its Chardonnay products listed last year. The outer packaging of the product is a wood-like keg made from recyclable plastic. In the first nine months of its listing, this small-bottled wine, with a capacity of 3 litres and a retail price of $29.99, sold 300,000 barrels. The package uses Opti-Flow's patented design, allowing it to pour out wine without tilting, even if only the last few cups remain.
“The packaging is undoubtedly very attractive to consumers, but its biggest selling point is still the wine itself.†Adam Richardson, International Winemaking Director of Underdog Wines, said, “We are the same with the promotion activity of the $15/bottle product and Octavin wine. "He thinks that making Red Truck's and Wineberry's stand out among many products is its grape varieties." For example, the deployment specialist Georgetta Dane used a total of 24 grape varieties in the Big House red wine of the Octavin series, and the large number of grapes used in Boho Zinfandel is 100 years old. Therefore, the final acceptance of these alternative packaged wines is ultimately the quality of the wine.
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