One, background
"Cell Growth Peptide" is the vice president of Jinan University. Professor Lin Jian, a well-known bioengineering scientist in China, was the crystallization of many years of research and was listed as one of the national "Eighth Five-Year" major scientific research achievements and major new product development projects. The Guangzhou Economic Development Zone Microscopic Biological Engineering Co., Ltd., a joint venture between the Guangzhou New Technology Development Zone Construction Corporation, Jinan University and Hong Kong Yiming Enterprise Co., Ltd., is currently investing in the development of the new drug. So the product's trademark and packaging were mentioned on the agenda.
Second, the trade name
The Chinese name of the trademark is "Tailin". From the product name "Cell Growth Peptide" and the product researcher "Lin Jian", each of the words "Peptide" and "Lin" was combined, and "Peptide" was replaced by "Tai". Too, very much too. Lin, Sheng also. It is the meaning of life. Meaning that companies and products have strong vitality and proliferation.
The English name of the brand is "DAILIVE". The combination of the English word "DAILY" and "LIVE" means "every day grows." The pronunciation and meaning of English names and Chinese names are similar, and they are easy to spread and remember.
Third, the trademark graphics
The trademark graphic is positioned with the designation "too". The green character is too cute, full of life and health. The dashes under the Taizi are represented by triangles. The red triangle is the symbol of the product and represents the fission, development and growth of the cells. It also represents the firmness and development of the enterprise. The trademark logo design is contrary to the fact that most companies are not using circular or square conservative graphics, and the “Tai†character is an open style, which makes the graphic full of sense of power and sense of life, making it more conducive to the performance of new technologies and modern enterprises. The state and spirit.
Fourth, packaging design
From the perspective of CI design, packaging design starts with the logo design. From the bottom to the top, there are orderly arranged triangular patterns, indicating that the product has the characteristics of three-dimensional configuration of polypeptide protein; meaning life and rehabilitation. The overlaying of the bottom pattern and the trademark is a reflection of the expansion of the trademark's connotation and extension.
The design highlights the names of the “bFGF†and “cell growth peptide†products, so that the text occupies a larger proportion, and uses the yin and yang words to cooperate to form a sharp contrast effect. Color design is equal to warm and cold colors, cool colors symbolize high-tech drugs, and warm colors symbolize life and vitality.
The entire design aims to pursue novel visual appeal and market appeal.
Design: Luo Yaohui
"Cell Growth Peptide" is the vice president of Jinan University. Professor Lin Jian, a well-known bioengineering scientist in China, was the crystallization of many years of research and was listed as one of the national "Eighth Five-Year" major scientific research achievements and major new product development projects. The Guangzhou Economic Development Zone Microscopic Biological Engineering Co., Ltd., a joint venture between the Guangzhou New Technology Development Zone Construction Corporation, Jinan University and Hong Kong Yiming Enterprise Co., Ltd., is currently investing in the development of the new drug. So the product's trademark and packaging were mentioned on the agenda.
Second, the trade name
The Chinese name of the trademark is "Tailin". From the product name "Cell Growth Peptide" and the product researcher "Lin Jian", each of the words "Peptide" and "Lin" was combined, and "Peptide" was replaced by "Tai". Too, very much too. Lin, Sheng also. It is the meaning of life. Meaning that companies and products have strong vitality and proliferation.
The English name of the brand is "DAILIVE". The combination of the English word "DAILY" and "LIVE" means "every day grows." The pronunciation and meaning of English names and Chinese names are similar, and they are easy to spread and remember.
Third, the trademark graphics
The trademark graphic is positioned with the designation "too". The green character is too cute, full of life and health. The dashes under the Taizi are represented by triangles. The red triangle is the symbol of the product and represents the fission, development and growth of the cells. It also represents the firmness and development of the enterprise. The trademark logo design is contrary to the fact that most companies are not using circular or square conservative graphics, and the “Tai†character is an open style, which makes the graphic full of sense of power and sense of life, making it more conducive to the performance of new technologies and modern enterprises. The state and spirit.
Fourth, packaging design
From the perspective of CI design, packaging design starts with the logo design. From the bottom to the top, there are orderly arranged triangular patterns, indicating that the product has the characteristics of three-dimensional configuration of polypeptide protein; meaning life and rehabilitation. The overlaying of the bottom pattern and the trademark is a reflection of the expansion of the trademark's connotation and extension.
The design highlights the names of the “bFGF†and “cell growth peptide†products, so that the text occupies a larger proportion, and uses the yin and yang words to cooperate to form a sharp contrast effect. Color design is equal to warm and cold colors, cool colors symbolize high-tech drugs, and warm colors symbolize life and vitality.
The entire design aims to pursue novel visual appeal and market appeal.
Design: Luo Yaohui
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