Talking about Regional Differences of Cigarette Packaging Design

For most designers, cigarettes are the creative catalytic refreshers after music and coffee. Even if the anti-smoking campaign is booming, the smoking cessation population index gradually rises today; the so-called creative decision-making when the creative addicts perform their creativity is rarely used in the will to quit smoking. When we extinguish a cigarette, or crumpled an empty package, does it mean ending the life of a short “working partner”.

In the general cigarette circulation market, it is not difficult to find that in addition to several well-known brands, many unfamiliar brands try to use unique taste and distinctive packaging to actively strive for the favor of consumers and then attack the market. So packaging design has become the most direct and effective tool for sales.

Looking at various manufacturers, in order to promote their own products, we should not make any effort in packaging design. We hope that after the launch of the product, we can successfully tap the market and lay the ground. However, how to highlight the characteristics of commodities in the narrow six-faceted space, which in turn stimulates consumers' imagination and desire to purchase, has indeed killed many brain cells of the creators.

With the use of different raw materials, the styles presented on the packaging also differ from each other. For example, as long as they are designed with a green color as the focus, they are peppermint cigarettes; while white-based ones are mostly smokeless cigarettes. . In addition, the cultural characteristics of each region are also considered by designers.

For example, in Europe, because of its age-old culture and its unique cultural atmosphere, ornaments, badges, flags and avatars are commonly used in packaging. Colors such as red, black, and blue are the most commonly used colors, and a little golden color accentuates it, creating a noble atmosphere that is reminiscent of the royal family and the aristocracy. Therefore, the calm and dignified design of the medium-sized law gradually formed the characteristics of European cigarettes.

In the Americas, due to the fact that the color of the Northern colony is weaker than other regions, and they are all emerging countries that have not been established for a long time, there is not much cultural heritage. Therefore, colourful, lively designs can be seen everywhere and form the mainstream of this region. . In addition, with the rapid evolution of society, metropolitan areas have gradually formed, and a trendy design with more cool colors and more image changes is rapidly spreading. This type of design style is indifference to urban apathy. It is precisely because of this strange feeling that it attracts the alienated soul. Therefore, it has quietly attacked the upmarket market for both men and women. It has even forced some veteran smokers to correct some of the routes so as to adapt to the trend and not be eliminated.

In Asia, most of them are narrow-minded and thick countries. With the colonial colors that Western powers ruled for a long time, there are few designs with national cultural representativeness, and even some countries produce tobacco, but they become the resources of western countries' tobacco traders. It has been a pity that it has been processed into the brand marketing of other countries.

In this region, Japan has been smashing its economic strength, quickly picking up the world stage, and becoming one of the Asian powers. In the increasingly buoyant market, the design features emphasizing exquisite packaging have been created. Therefore, a form of design that combines both oriental imputation and western liveliness has quietly grown and thrived here. However, after excessive westernization, various brands have come to their attention, and the packaging has not competed to print large English letters and emphasized the liveliness and variety of the fonts. The appearance of the country’s writings instead accounted for a small proportion of the In the composition, most of the design methods use relatively neat rules.

However, it is worth mentioning that the specifications of the cigarette box do not seem to have a design limit here, so we can discover that in addition to the traditional 20 packs, there are also 10, 5, and 5 different designs. . It is said that in order to win the acceptance of consumers, some smokers are planning to launch trial packs of 3 sticks or even single sticks. I wonder if there will be confusion about "candy or cigarettes" and let us wait and see.

As for China's mainland, due to the abundance of its products and the variety of tobacco varieties, there are also many varieties of advanced tobacco. However, due to the system's causes, the market function is not perfect, and the relative packaging design is neglected. It has not been possible to open markets outside the homeland. It's a pity.