Photoshop & CorelDRAW Business Practice: Candy Packaging Design (1)

This example describes in detail the entire process of confectioning, designing, and printing of an aluminum foil candy bag. As shown in Fig. 13-1 and Fig. 13-2, the front and back drawings of the “jumping beans” and the three-dimensional rendering of the finished product are respectively shown.

Figure 13-1 Front view of the “jumping bean”

Figure 13-2: Three-dimensional rendering of the finished product

Design Preface This is a candy snack food product consumer group for children. The client asked the designer to highlight the name when designing and to reflect the characteristics of the chocolate food. The layout should give the child a naive and lively atmosphere.
The frontal unfolded dimensions of the known film bag package are: 24.5 cm (length) x 16 cm (width).
Learning Objectives Positioning of Packaging Design Standard Size of Packaging Making Flat Development of Packaging Packaging Stereoscopic Rendering of Packaging Printing Stereo Packaging Creation Thinking

1 . Product positioning "jumping beans" is a snack food for children. According to the consumer group of the product, the design style of the packaging should be lively and full of playfulness. The graphic design effect of packaging should be able to attract the appetite of consumers.

2 . The main colors of the design package are green, reflecting the product's health and environmental protection; cartoon lively mascots and eye-catching title text, rendering the visual atmosphere of the package; rotating viscous butter and colorful bright chocolate beans convey the product’s characteristic.

3 . Printing Ideas This package is printed on a cylindrical rotary gravure press. The usual snack food packaging is provided with a transparent window, so the front of the package can use a glossy, high transparency film material called "pearl film." In gravure printing, white is present at the time of printing.
The back of the package can be made of a material called "multi-aluminum film". This material is self-contained with a layer of white, highly reflective aluminum film. When printing, it is necessary to print the picture color on the other side of the aluminum film. membrane.
The packaging of this product is in the form of positive and negative, and is often referred to as "bilateral bag" packaging. Printing colors are divided into four types: black, cyan, red, and yellow. Therefore, when making the film, the reader can follow the conventional four-color plate making method.

4 . The finished product process takes each production step seriously and will make a mistake if there is any mistake. The production process of candy packaging is roughly divided into: design concept → prepress preparation → draft design → finalization → prepress computer production of film → manufacturing of printing version → batch printing → packing of finished products.
The task that a designer can accomplish is the production from the first draft of the design to the pre-printing, as shown in Figure 13-3.

Figure 13-3 Preparation process of “jumping bean” pre-packaging

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