On Tourism Product Packaging Design

Visitors to the tourism destination for consumption, in addition to take away tourism products and the impression of the destination, the feeling, nothing can not be taken away, therefore, tourism products become the main medium for the transmission of destination information. The production of sophisticated tourism products not only leaves visitors a pleasing sensation, but also enriches the cultural essence of the tourist destination, so that the relatives and friends of the tourists have a preliminary understanding of the good image of the tourist destination; and the production of poor tourism products can not only inspire the tourists The desire to consume is also harmful to the image of the tourist destination. The packaging of tourism products is closely linked with its internal products. It can be said that it is dependent on lips and teeth. In a sense, it can be said that it is the relationship between form and content. Although the content determines the form, but the form will in turn affect the content, so the packaging design of tourism products should be linked with the internal products, the two complement each other.

Today's packaging design is becoming a culturally oriented, life-based, and modern-oriented discipline. Therefore, the packaging design of tourism products should also be regarded as a form of culture. Strengthening the culture of its design, enriching the connotation of tourism products, and improving the cultural quality of commodities will play a crucial role in increasing the sales of tourism products.

1 To reflect local characteristics

There is a lack of individuality in the packaging of tourist goods, and the packaging is identical. The brand awareness of tourism product production and sales companies is not strong. After the launch of new products, brand management and scale management cannot be implemented, giving the imitation products an opportunity to make visitors lose their comfort in purchasing; "Independence" and "special" consciousness, the packaging of tourist goods should be "only me and be the best" and "only me" and integrate nationality, locality, knowledge, interest and commemorativeness. Because most tourist products are used by tourists for commemorating, admiring, collecting or presenting relatives and friends, it is an “unlimited consumption” and has great flexibility. A good tourist product can often cause people to The nostalgia and longing for the place; although the landscape has its immovability, it can be used to transcend time and space with high-grade tourism products, and people can enjoy the beauty. In order to make tourism commodities not only have local characteristics, but also break through the original model to create new ideas, not only must work on the subject matter, content, design, and function of tourism products, but should also work hard on packaging.

2 have a sense of quality packaging

Tourist souvenirs are small commodities, but they are by no means synonymous with shoddy work. Tourist souvenirs must be highly conscious, and they must be handed out. A well-crafted souvenir that is very creative, if it is made rough, even if it is an exclusive business, sales will be greatly reduced. Like other products, there is a market for souvenirs of good value. After playing in Xi’an, after visiting the world-famous Qin Terracotta Warriors and Horses, he wanted to buy some exquisite souvenirs and bring them back to be a souvenir. The result was not selected for half a day. The imitation of Qin copper carts made rough, the packaging is not on the level, reflecting the local characteristics; some finely crafted crafts, packaging is very simple, people can only bag bag, it is detrimental to the Terracotta Warriors and Horses "the eighth wonder of the world" In the world. Linfen friends told the author that there are no shortages of local souvenirs. The embroidery crafts like the villagers are very unique. They are produced in fine and varied varieties and are highly favored by domestic and foreign tourists. However, due to the rough packaging, it does not sell well on the market. There are also packaging problems in local specialty products such as Linfen, Jingmei persimmon, and pomegranate. It can be said that "the golden boy and the rag girl can not marry the emperor's daughter." A friend travels abroad and brings back valuable arts and crafts. It is well-made and beautifully packaged. It has commemorative and collectible value. However, our simple and featureless packaging really makes visitors feel less valuable artistic value and cultural grade, and the corresponding economic value is also greatly reduced. The gold foil produced by Shanghai Shenguang Jewelry Technology Company is different from traditional gold foil in that it is inlaid with gold and silver. The material is novel and the precision is high. It sells well to tourist attractions in Jiangsu and Zhejiang, and the sales volume is very good. The eternal craft gift company adopts many products. Computer design, crystal surface treatment for reference jewelry processing technology, metal mosaic to achieve micro-carving effect, such as the use of artificial crystal elaborate Eiffel Tower, Sydney Opera House and a number of world-renowned architectural models, an endless stream of export orders. These are all successful experiences. Travel commodities must focus on packaging. As the saying goes, “People want clothing and the Buddha needs gold”. The packaging of tourism products must be compatible with both the artistry and gifts, and both local and artistic characteristics. Artistic requirements of sleek, exquisite exquisite, gift-oriented pattern, the word Jiqing auspicious, suitable for courtesy, subject and guest are happy. This is also a necessary precondition for the quality of travel goods.

3 Have cultural connotation

Culture is the connotation and soul of tourism. Tourism is the carrier and manifestation of culture. For tourists, tourism is to experience local customs. Due to differences in lifestyles and ideas, it is often easier to attract tourists with more "local features." Therefore, the integration of local culture design into the packaging is essential. Of course, the culture expressed by the packaging design at this time does not refer to the local ethnic traditions alone, but is a complex that coexists with the times. The packaging of neighboring countries in Japan is worth learning from. Looking at Japan's packaging design, it is not difficult to find that Japanese packaging is not only pleasing to the eye but also quite cultural. Its pattern style, text form, and color use all show a strong “peace”, seemingly random, but in fact the carefully arranged points, lines, and faces show the ethereal and charm of traditional Japanese culture. But Japan's packaging is not just nationalization. Its pattern distribution, text layout, and color matching also make people have no doubt about the sense of the times it has. Those points, lines, and faces also have the boldness and boldness of western culture. The success of Japan's packaging is to fully promote the superior value of traditional culture, while at the same time absorbing all the essences of Western culture and design, and it can be skillfully combined. Traditional packaging of various ethnic groups in China has various forms, unique shapes, distinctive decorative styles and strong local styles. How to turn them into sales points on the market is an important challenge in the current packaging design. Some familiar daily necessities will become well-selling tourist products after being packed with ethnic charm.

4 Design must focus on convenience

The design of tourism product packaging should also consider the “tourism” word of tourism products and travel long distances. There is a tight schedule for transfer and transfer to another aircraft. Therefore, tourist commodities must embody the words “small, light, fast, and inspiring”, which is easy to carry and easy to keep. . Some time ago, the family of Mr. Qian, who lives in Beijing, traveled to Shanghai to travel. When his son was playing in the Oriental Pearl TV Tower, he bought a model of the Oriental Pearl TV Tower as a souvenir and brought it back to the kindergarten for the teachers and children. It was not until they stepped. On the plane returning to Beijing, the tourist souvenir was already "broken arm broken", making children very unhappy. According to the survey, 52% of tourists in tourism and shopping spending pointed out that tourism products are poorly packaged, not portable, gifts and collections. One of the functions of packaging is to bring convenience, which is particularly important in tourism. Tourists should buy some small commodities that can be brought along at the same time for commemoration or for later use. At this time, the packaging design of tourist goods must be considered from the perspective of consumers' use. The fierce competition in the modern market, the main reason for the popularity of many commodities is that they are easy to carry and they are easier and more convenient to use. Some cumbersome, inconvenient products often scan the interest of tourists during the journey. Even if people like it again, they will also be deterred by the difficulties on the way. Therefore, packaging design pays attention to details, and for consumers to consider the details, it seems to be convenient for consumers. In fact, it is creating an opportunity for the sale of goods, but also conveys the deep concern for human nature and the living environment for the packaging of goods. Silent attention reflects a deeper cultural connotation. The Evian mineral water in France was used to develop tourism products. In 1999, the package design was re-established on the basis that many consumers wanted the product to be portable and stylish when walking. The new packaging has a hand-patterned depression in the middle of the bottle, which is easy to carry and the top pull ring is connected to a straw for easy drinking. This design breaks most of the bottled water design, placing the bottle mouth on the side of the top of the bottle. The design is considered to be the first time to consider from the consumer's point of view, both practical and beautiful ideas reflect the deep cultural connotation of the design. The packaging was popular after its listing and was considered as a close companion for travel. Packaging not only embodies a deep humanistic connotation, but also has a subtle influence on the establishment of consumer brand preference and loyalty.

Article Source: "Printing World"