It is said that Alibaba has invested nearly 100 million yuan in 20% of the shares of famous online shoe store (VC311)

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On July 5, Ma Yun, in the name of Alibaba Investment Co., Ltd., invested funds in the famous shoe store of a well-known local online merchant, which was already in place more than a month ago. The specific amount is about 15 million US dollars (nearly 100 million yuan). Alibaba will hold a 20% stake in the famous shoe store.
Huachen Capital is the financial adviser for this operation, and they took the lead to facilitate the cooperation between the two parties.
It is understood that after graduating from the Department of Physics of Xiamen University in 1983, Xu Songmao, the founder of the famous shoe store, successively created three foreign trade enterprises to do shoe trade. In the autumn of 2008, the financial crisis had a great impact on the footwear trade. Xu Songmao created the Famous Shoe Warehouse Network Technology Co., Ltd. to create an online retailer brand S.CN Famous Shoe Warehouse. According to data from iResearch, the sales of famous shoe stores in 2010 have exceeded 120 million yuan. In less than 3 years, the company has attracted the attention of multiple venture capitalists. Especially at the end of July 2010, the low-key famous shoe store launched the sky-high domain name S.CN, which instantly became the focus. At that time, a lot of venture capitalists were eyeing them.
Xu Songmao did not deny the cooperation with Alibaba, but he said it was not convenient to comment on it. The other party to the cooperation, Alibaba ’s media liaison specialist, also said that he could not respond to this.
According to industry sources, the financing of 15 million US dollars and about 100 million yuan has made the famous shoe store one of the most lavish among Xiamen online merchants. Prior to this, in the B2C online business enterprises in Xiamen, many companies have been VCs. Including the cooperation of Spodeka and Lenovo Investment, Cai Wensheng investing in cosmetics online business PBA, and Array Group and Xu Maodong, a well-known investor. A person engaged in the venture capital industry said that the financing amount of the above-mentioned venture capital projects is not large. The Array Group obtained an investment of more than US $ 1 million from Xu Maodong. One million U.S. dollars. Calculating this, the financing of the famous shoe store may be the largest sum of B2C (company-to-customer) online merchants in Xiamen.
Even so, the venture capital that Xiamen B2C online merchants can get is actually not much. At present, B2C has entered the peak of money-burning, and venture capital has also made a great deal of "solutions". For example, Jingdong Mall has raised US $ 180 million in the past three years; McCawlin received a US $ 80 million stake in Sequoia in 2008; in December 2010, the group-buying website Lashou.net received a US $ 50 million venture investment; A total of US $ 30 million in investment from DCM and Lenovo Venture Capital.
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