“Divided by the roadâ€: Custom furniture does not belong to the furniture category?
According to media reports recently, at the end of March, furniture dealers such as Guangzhou-European furniture, Jane, and Jinshang famous stores completely withdrew from China Plaza. So far, in addition to the Guangzhou Department Store (Guangbai) and the happy furniture business in Guangzhou, the furniture brand has completely withdrawn from the department store. Just as the finished furniture stores have withdrawn from the department stores, another department store, Zhengjia Plaza, has been welcoming custom furniture. Not only has the brand increased, but even one brand has opened 2 or 3 stores. Finished furniture and custom furniture are like a pair of twin brothers with different personalities. Although they all have the title of “furnitureâ€, why do they “divide†in marketing channels?
For the high cost of department stores, the industry insiders who custom-made furniture agrees, but why do they still choose to "bias the tiger mountain trip"? It is not difficult to find that there is an inevitable reason for the "divorty" of finished furniture and custom furniture.
First of all, it is the reason for industry development. The industry insider Lai Yongjing believes that compared with the maturity of finished furniture, the “newcomer†of customized furniture needs to first seize the recognition and popularity. Lai Yongjing said: "The opening of specialty stores, of course, profit is the primary goal, but the first thing in customizing the furniture in the market is to open up the market first. The department store is located in the bustling business district, and there are more people, which just meets our requirements."
Second, the display of the two is also different. The finished furniture has a large area and is “out of the overall sense of spaceâ€, so they need a large area to display the product. The department store integrates all walks of life, furniture can only occupy a certain corner, and the limited supply of the venue can not meet the display needs of finished furniture. Even if you can get a large area of ​​shops, it will be followed by more expensive rents, and furniture manufacturers can't afford it. The custom furniture is mainly wardrobe, the main business philosophy is "customized", so only a few sets of products are displayed, and the sliding doors of different styles are superimposed together, so the area of ​​more than 100 square meters is enough.
Why is the difference between the two so obvious? Industry industry Wang Hao seems to "clear the boundary" between the two: "Customized wardrobes belong to the pre-renovation. Consumers have already started to buy wardrobes in the early stage of decoration, and when they are finished, they can buy finished furniture, and they will be put into the house. In fact, custom industries such as wardrobes, closets, bookcases, etc. should be considered as building materials, not furniture."
"Customized furniture" is still a hidden danger behind young people.
Nowadays, tailor-made furniture for your own living room to meet your individual needs, this has a certain universality in the current furniture consumption market. Young people like to decorate their rooms with their own hobbies, which also reflects the personality and creativity of the owner. Custom furniture can make full use of the home space, and can be completely designed according to the owner's actual situation. It can fully reflect the individual needs in terms of appearance and use. Therefore, some large-sized furniture such as wardrobes should be customized. Trends. However, some furniture manufacturers deliberately set traps, but led to an upward trend in consumer disputes caused by custom furniture.
At present, most of the furniture customized by consumers is panel furniture. Some furniture manufacturers secretly reduce the thickness of the board, and then put decorative panels or imitation wood grain paper on the surface of the board, so that consumers can not see the real material of the custom furniture, it is not easy to find the thickness of the sheet "shrink". In addition, custom-made furniture is usually priced in square meters, and the promoter's commission is directly linked to the area of ​​the consumer's custom-made furniture. In order to make more money, some promoters will advise consumers to enlarge the furniture and confuse the consumers through computer renderings, or insult the consumers with some large furniture and practical information to mislead consumers and let consumers spend more.
Ms. Liu, a citizen of Nanning, complained that she recently made a set of cabinets in a cabinet shop next to the Huqiu Building Materials Market in Nanning. The workers measured an area of ​​3 square meters, which cost her more than 1,500 yuan. Since then, she has been looking for cabinet stores many times, but because there is no contract, the other party refused to admit it.
Reminder: Xie Xia, a staff member of the Municipal Administration for Industry and Commerce, told reporters that consumers did not sign contracts with merchants when the furniture was customized, or the contract was not clear, which was the main reason for the merchants to cut corners during the production of furniture. When there is a quality problem in the furniture, the consumer negotiates with the merchant or appeals to the industrial and commercial authorities. Due to the lack of evidence, the consumer's rights protection is passive.
Xie Xia reminds consumers that they must have the initiative to sign contracts when customizing furniture, and refine the style of furniture, the material of the plates, the specifications, the quality of hardware and so on. In addition, before signing a contract, consumers should be able to check the relevant information, or find friends who are familiar with the situation to ensure that they are aware of their own. Even if there is a quality problem in the furniture in the future, because of familiarity with relevant knowledge, it can better protect its legitimate rights and interests.
For more information, please stay tuned to http:// Xianghe Furniture City official website
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