Children's furniture has smashed anime "big money"

The 23rd Spring Furniture Fair of the Furniture Industry Festival opened on March 16th in Houjie. The economic recovery has added a temporary pavilion to this year's famous furniture fair. On the first day of the exhibition, the reporter found that the flow of people has increased significantly. Interestingly, children's furniture has been smashing anime, and the bamboo furniture that set up the pavilion for the first time has also caused a low-carbon wind in this exhibition.

Most pull the wind

Pleasant Goat Hand in Hand Dongguan Children's Furniture

As a traditional manufacturing industry, the furniture industry and the emerging creative industry animation have become a major attraction.

Evergrande Furniture bought out the right to use the anime image of Pleasant Goat in furniture in January this year. Its “White” series used the anime image of Pleasant Goat in this famous furniture exhibition for the first time.

Why buy and sell the right to use the Pleasant Goat, Cheng Xiaohu, the director of Evergrande Furniture Market, responded that “it is the Pleasant Goat to take the initiative to find the door.” He said that Evergrande’s status in children’s furniture also attracted Pleasant Goats to dock.

According to Cheng Xiaohu, Evergrande has two brands, “Love More” and “I Love My Family”, with annual sales exceeding 600 million yuan, and more than 1,000 franchise stores nationwide, the largest number of children in furniture. Pleasant Goat made a full market survey when selecting an authorized partner.

Cheng Xiaohu did not disclose the cost and cooperation period of buying the right to use the Pleasant Goat, saying only that “the money spent on purchasing the right to use the image is not a problem for Evergrande.”

The reporter learned that Evergrande had also obtained the image authorization of Barbie doll and promoted it at the furniture exhibition in autumn last year. The company plans to launch a brand specifically for Barbie this year to develop this anime image.

Another Guangzhou-based company, which participated in the exhibition, also got the right to use the Japanese HelloKitty animation image. However, unlike Evergrande, the cooperation between Coolman and Hello Kitty is not to buy a certain number of years, but to take some points from sales.

In addition to Hello Kitty, Cool Man also captured animation characters such as Disney, Warner, Rainbow Cat Blue Rabbit.

Minimum carbon

Bamboo made into a large desk

Another major attraction of this year's famous furniture exhibition is the establishment of a special bamboo furniture exhibition hall for the first time. Ten bamboo furniture enterprises from Fujian, Jiangxi and Guangdong participated in the exhibition.

Among them, Guangzhou Yijia exhibited a combination of classical bamboo and wood furniture, the furniture frame is made of solid wood, and the countertop is made of bamboo and pressed. The person in charge of the company's exhibition hall told the reporter that the price of a 1.72-meter bamboo and wood long dining table is roughly 1,800 yuan, which is equivalent to the ordinary solid wood long dining table.

Guizhu Development Co., Ltd. from Ganzhou, Jiangxi Province used to make bamboo flooring and slowly turned to bamboo furniture. This year, for the first time at the famous furniture exhibition, I came up with real bamboo furniture, covering more than 30 products in restaurants, bedrooms, study rooms, living rooms and offices.

Although the price of bamboo in Guizhu is higher than that of ordinary solid wood furniture, there is still demand in the market. The company currently has 26 specialty stores across the country and living houses in Korea and Singapore. Wen Xiaolin, the sales director of Guizhu, said, “The Japanese design master Iwakura Rongli also praised our design and craftsmanship.”

Conforming to low carbon and environmental trends is another important reason for the popularity of bamboo furniture. Wen Xiaolin explained that the material used in bamboo furniture is bamboo, which has stronger carbon-fixing capacity than trees. Moreover, the bamboo can grow in 3-5 years, which is shorter than the wood time. It can be continuously produced and regenerated in one planting.

However, the bamboo furniture making process is quite cumbersome. From bamboo to finished board, it takes 32 steps, and then it is the furniture process, so the price of bamboo furniture is higher than ordinary solid wood furniture.

Most labor saving

An engraving machine reaches 36 workers

Also on the opening of the furniture exhibition yesterday was the Woodworking Machinery Materials Exhibition. Due to the difficulty of recruiting workers, furniture companies are enthusiastic about woodworking machinery. Many woodworking machinery companies have also launched new products.

The reporter saw the Zhejiang Hongfa CNC engraving machine introduced by the organizing committee at the scene yesterday. Hongfa's CNC engraving machine is mainly used in European and American style solid wood furniture. Based on the 8 CNC engraving machines, the company has newly introduced 12 engraving machines.

Zhang Zhibao, a field staff member of the Hongfa exhibition, said that if the 12-head CNC engraving machine works for 24 hours, it can reach 36 sculptors for 8 hours a day.

At present, the price of 12 CNC engraving machines is 188,000 yuan, and the price of 8 CNC engraving machines is 120,000 yuan.

For more information, please stay tuned to http:// Xianghe Furniture City official website

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