Investigation and Analysis on the Status Quo of the Development of First-line and Second-line Furniture Brands

As we all know, Shenyang, as an important first-tier city in the Northeast, has always been a place for major furniture brands. At present, the total area of ​​furniture stores in Shenyang has exceeded one million square meters, and there is a serious surplus. Hundreds of furniture brands are rushing to eat “cakes” here, and the competition is fierce. These brands have both a line of brands, second- and third-line brands, and even miscellaneous brands. What is the survival status of these brands and which brands have a larger market share?

The first-line brand is not scared

In the Red Star Macalline Shenyang Tiexi Store, Weinan Store, Dadong Store, the home of Shenyang Huanggu Store, Weinan Store, Xiangjiang Home and other large and medium-sized home stores, Gujia Craft, Zhihua Shi, Federation, Left and Right, Qu The first-line furniture brands such as the United States, Red Apple, Dynasty, and Olins have been camped for many years. With strong brand influence, they have won numerous fans.

These first-line brand furniture, although the current sales are not ideal, but the price is not bullish, the business mentality is relatively stable. The author has in-depth investigation and found that among these first-line brands, the manufacturers directly operate, and the strong support of the factory; the dealers, after many years of market tests, have accumulated a wealth of experience, will not be self-defeating, can be described as not to be shocked .

Second-line brand

If the first-line brand is in a state of steady development, then the second-line brand will resurgence as the market recovers.

Shenyang is the area where China's solid wood furniture industry base is located. Hongfa, Shu Liya, Huihao, Yixin, Mengbao, Qiuqiao, Qilin, Dabang Furniture and other civil solid wood furniture brands, and Sichuan, Hebei, Tianjin, Guangdong and other places. The furniture brand constitutes the square line of Shenyang second-line furniture brand.

According to market research results, Shenyang second-line furniture brand currently accounts for nearly 80% of the market. The consumer groups of second-line brand furniture include civil servants, teachers, doctors, retired cadres, white-collar workers, high-paying blue-collar workers, and individual practitioners. The consumer psychology of this part of the consumer is: do not buy expensive, only choose the right one. With the active purchase of these consumers, the second-tier furniture brand in Shenyang has also ushered in a moment of resurgence.

In Shenyang Tiexi, a home furnishing store, a Shenyang local solid wood furniture brand occupied the "No. 2" position in the sales of the top three. The person in charge of the brand said happily: "In addition to XX China famous brand, it is me!" In a large-scale home store in Weinan, Shenyang, a second-line solid wood furniture brand from Tianjin also ranks in the "second place" for sales, and the "No. 1" It is mahogany furniture (the effect of mahogany furniture decoration). The brand manager said: "In solid wood furniture, there is no sale here."

Yang home industry believes that the second-line furniture brand revitalization is a normal market phenomenon, but also in line with the law of consumption, after all, high-end consumers only account for a small number, most of the wage earners can improve the quality and quality of life by purchasing second-line brand furniture.

How second-line brands win the market

Although the second-line furniture brands have a large market share, due to the large number, the competition is fierce. Then, how to win the market for second-line furniture brands has become an issue that entrepreneurs should seriously consider.

First, the mentality of righteousness should not be blindly raised. Some second-tier brands are rushing to move closer to the "first line" for a good name, but that is not a one-off. Which of the first-line brands has not been tempered, it has been painstakingly built. In the case of financial strength, production scale, channel planning, market influence, etc., if there is no condition, if you blindly compare and greedy, you may lose money. At the moment, the second-line brand must be in a positive state of mind, grasp the characteristics of the second-tier market, and then consolidate its internal strengths and gradually improve the results.

The second is to relentlessly pursue innovation. Innovation is the vitality of the brand, and it is also a necessary condition for the brand to win the market. In the case of conditions, technology, services and other conditions, innovation is the second magic weapon for second-tier brands to win the market. Shenyang has a solid wood furniture brand through continuous innovation, opening up huge business opportunities in the second-tier market, from Shenyang to the country.

The third is to win credibility by service. The customer is God and the service has no bottom line. For second-tier furniture brands, it is important to occupy the market, and it is more important to do a good job. The problem now is that many brands compete for the market and do a lot of new products, upgrades, and market hard work, and often overlook the "soft work" of upgrading services, so that they seem to be unable to compete in the market competition. It is worthy of vigilance and needs improvement.

In recent years, Silicone Kitchen Tools were introduced into the market. What makes these silicone products different or more advantageous than the others? Why should we use silicone kitchen tools? Is it safe to use these products? 

Silicone Cooking Utensils have high-heat resistance. It can withstand very high heat (some manufacturers claim heat resistance of up to 6000 Fahrenheit). If you're using silicone turners or whisks in cooking, you don't have to worry that it will melt when you accidentally leave it in the pot for a while.

 Silicone Cooking Utensils are stain-resistant. This is because of the non-porous characteristic of silicone. So that it doesn't retain odors or colors when you use it for stirring deep-colored food like tomato-based food products. Have you experienced how difficult it is to remove spaghetti sauce stains on your rubber spatula. This also lends the silicone products to easier cleaning or washing. 

Silicone cooking utensils are rubber-like. This makes them very user-friendly when dealing with non-stick surfaces. It cannot scratch or damage non-stick cooking pots and pans as wooden or metals spoons do. This flexibility makes it as useful as the rubber spatula in scraping clean those cake batter off the mixing bowl. 

Silicone cooking utensils are non-corrosive and hard-wearing. Food grade silicone are very safe to use in any type of food. It does not react with food or beverages, or produce any hazardous fumes.  This means that it will probably last longer than the other Kitchen Utensils

Silicone cooking utensils are safe to use. In The Safe Use of Cookware article by Health Canada, it is mentioned  "There are no known health hazards associated with use of silicone kitchen tools."
Looking at the above-mentioned qualities of silicone kitchen tools, I think you will get your money's worth when you consider purchasing these items for use in your kitchen.

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Yangjiang Superwins Trade Co., Ltd. , https://www.superwins-kitchenware.com