Contents of planning and design content of the album

How to Plan and Cover Design Contents

Corporate brochure

The corporate album has become one of the most important props for corporate publicity and external display. On the one hand, corporate albums cover corporate spirits such as corporate spirit and core concepts. On the other hand, they also need to include the substantive content of the company, such as production capabilities, features, and products. Therefore, the planning and production process of the corporate album is essentially a process of extracting and essence of the corporate concept, rather than a simple superimposition of picture and text. An excellent corporate album should be an artistic infection, a display of strength, and a spiritual presentation rather than a boring text or a dull picture.

Government promotional album

With the market-oriented operation and the need of the government to attract investment, governments at all levels of provinces, cities, counties, and towns have also stepped up publicity. One of the major carriers is the government publicity album. However, we find that the vast majority of government promotional albums lack creativity, and most of them simply classify and type text and image data. The entire album has no rendering power and has little effect. An excellent government album should be able to present the local characteristics, humanities, etc. in a complete and consistent manner to the readers.