Yangzhou plush toys "being cottage" affect the development of the industry

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Team members walked into the studio of the Zhejiang University Product Innovation Design and Engineering Center, Lijiang Branch Center.

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Five “quasi-lawyers” took “protection of intellectual property rights” as the research topic. Xin Xin photo

Yangzi Evening News, July 21st (correspondent Wang Xinyi and reporter Chen Ying) The plush toy industry is one of the unique economic pillar industries in Yangzhou. In April 2006, the China Light Industry Union General Assembly had granted Weiyang District in Yangzhou City at that time. (now Qujiang District) "China plush toy gift capital" title. In the summer, a group of “quasi-lawyers” of the School of Law of Yangzhou University, when researching the intellectual property work of the industry, were surprised to find that the plush and toy industry of the Yangzhou plush toy industry has declined in the city’s industrial structure in recent years. On the 21st, the team leader told reporters that the surveyed merchants stated that changes in the market environment and bottlenecks in the development of the plush toy industry were the main reasons for this phenomenon. “The plagiarism in corporate design has led to a reduction in profits. 'Shanzhai' products are maliciously fighting price wars, which have reduced the speed and level of development of the plush toy industry."

“I myself have experienced product designs that have just come out of drawings and have not been officially manufactured before they were misappropriated by others. Therefore, I can understand the mood of the business being infringed upon. We also hope that more people will be able to pay attention to it in the future. Participate in the intellectual property protection of the cultural and creative industries, after all, protection of intellectual property rights requires the community to act together.” Mr. Li, Head of Product Innovation Design Engineering Center, Zhejiang University, Yangzhou Hanjiang Branch Center, Yangzhou University School of Law “Looking at Yangzhou Road: Mao The members of the Cashmere Toy Production Research Group said that at this stage, the protection of intellectual property in the Yangzhou plush toy industry was a mess.

The reporter learned that the “Yangzhou Road: Research and Production Team for Plush Toys” is composed of five female students from the Faculty of Law. They base themselves on the local specialty industry in Yangzhou, the plush toy industry, in combination with current social hot issues and their own discipline characteristics. Visited Yangzhou Development Zone Economic Development Bureau, Yangzhou Intellectual Property Rights Protection Assistance Center, Yangzhou City Market Supervision Bureau, Yangzhou Guangling District Culture Press and Publication Bureau, and Yangzhou Wutinglong International Toy City, Yangzhou Xinchuang plush Businesses such as Co., Ltd. conducted research on intellectual property protection issues behind the creative industries such as plush toys.

After preliminary investigation, the team consulted Professor Chen Fusheng, an intellectual property expert at Yangzhou University Law School, on the basis of the available information. Under his guidance, he conducted in-depth analysis and analysis of the root causes, social background, and future protection prospects of intellectual property protection of local plush toys in Yangzhou, and produced a video of intellectual property protection adapted to the actual situation in Yangzhou in the later period. The “Toy Creative Po” platform developed by the Product Innovation Design Engineering Center assists.

"The protection of intellectual property rights can reflect the respect of the designer's labor achievements, and it is also a key link for promoting the sound development of such creative industries as plush toys. Therefore, the protection of the intellectual property rights of plush toys is imperative. I hope to Through our meager strength, we have sounded intellectual property protection for the plush toy industry in Yangzhou,” said team leader Xue Jingyi.


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