In recent years, China's auto industry With rapid development, car ownership continued to grow. By the end of 2016, China's motor vehicle ownership reached 290 million, including 194 million vehicles. With the continuous increase of car ownership in China, traffic accidents are an important factor threatening children's safety. According to public data, more than 18,500 children under the age of 14 die in traffic accidents every year in China, and the death rate is 2.5 times that of Europe. In the United States, 2.6 times, the safety of children riding cars is getting more and more attention from society and families.
As early as 2013, the World Health Organization explained the safety of children in child safety seats . In the event of a collision, the child restraint can reduce the likelihood of a fatal collision of the baby by about 70% and the infant mortality rate by 54%. 80%, the correct use of child safety seats is currently the most effective way to ensure children's safety.
As far as the development of China's child safety seat industry is concerned, China is a big producer of child safety seats, but it is also a small consumer country. Export is the main channel for major manufacturers to sell. Taking good children as an example, nearly 80% of the products are used for export. The proportion of child safety seats in China is still less than 1%. The city with the highest usage rate is Beijing, with a utilization rate of 39.6%. Compared with the situation in which developed countries use more than 90%, there is a big gap.
The reason is that, first of all, the development of China's automobile industry is relatively late in developed countries, and the large-scale entry of automobiles into the family is also a matter of recent years. Parents have errors in the perception of children's traffic safety. For example, some parents think that children are in their arms. Safe, it doesn't matter if you don't sit on the safety seat, but this kind of cognition is very wrong and very dangerous. When the speed of the motor vehicle reaches 40km/h, the baby will increase to a hundred kilograms. Above, adults can't hold on.
Secondly, the lack of domestic mandatory child safety seat policy is the key reason for restricting the development of the industry. According to statistics, 96 countries and regions around the world have introduced laws and regulations for the mandatory use of child occupant restraint systems, 2014. Shanghai became the first city in China to introduce mandatory regulations. Secondly, Shandong and Shenzhen have also formulated local mandatory regulations for children of different ages. However, the implementation effect is limited, and the national uniform mandatory regulations are urgently needed.
Thirdly, at present, there is no unified development standard for the child safety seat industry in China. The cost of making mistakes is low, and the development of the industry is uneven. Many parents lack trust in the use of safety seats. In response to this, China has implemented mandatory 3C certification since September 2015. Products that have not passed 3C certification will not be able to be sold at the factory. This has played a normative role in the development of the industry to a certain extent, but the lag of policy has led to some Non-compliant manufacturers are still in the market. According to forward-looking data, as of the end of 2016, there are only about 50 domestic manufacturers of more than 200 child safety seat manufacturers that meet the national standard production.
Prospective Industry Research Institute, combined with the development law of the world's industry, with the liberalization of China's two-child policy, the further improvement of laws and regulations and the general improvement of children's traffic safety awareness, China's child safety seat market potential will enter During the outbreak period, industry concentration has continued to increase. In Japan, for example, the number of brands has grown from 64 in the early stages of the industry to two in a big way.
This also shows that corporate responsibility and mission are the basic competitiveness of the child safety seat industry. The child safety seat industry is concerned with the happiness of every family. In the future, only continuous technological innovation will improve the safety of safety seat use. Comfort can be established in the future industry competition.
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