For a team, good advice that does not change its essence is worth adopting. For watchmakers, what changes should be made to win? This is the brand that many brands have struggled with for decades, and some subtle changes may affect their choices and even lead them away. There is a common saying in China that "there is no change in the world" and that the West has a similar philosophy called "winners are cautious." Today's watch industry, all kinds of brand competition, design is also unique. However, in recent years, watch makers have painstakingly introduced new products, it is not difficult to find the renovation has continued in the design. The market is changing, the world is changing, the watch maker should change the mature stereotypes design style? Refurbished engraving is the watch manufacturer's best strategy? The major brands have been entangled in this issue, some manufacturers will be the original watch a slight change introduced the classic series, to say both have the same meaning. Some manufacturers are very calm, wait and see opponents change. As Elizabeth Doerr, author of the Twelve Faces of Time said, "There are several fashion watches that have been popular for four or five decades and they really need to be reworked to appeal to the younger generation Of consumers. "However Luca Solca, chief luxury analyst at Exane BNP Paribas, analyzes Think classic models sometimes encounter difficult sales issues, the problem may lead to the company involved in the risk. Of course, he also pointed out that the best strategy to save the classic old watch is "slightly change the design theme." In 2012, Audemars Piguet re-created the Royal Oak concept watch to mark the 40th anniversary of the watch, while Jaeger-Le-Coulter, Tag Heuer and IWC In recent years the brand has pushed its own classic watch. In watchmaking, Jaeger-LeCoultre solved the problem with the release of the 1931 remake of the Grande Reverso Ultra-thin Tribute, which is completely faithful to the original design. Both old and new watches are just made some slight changes. However, success varies. Not all replica watches will succeed. The success of different brands varies widely. For those who want to appeal to a younger generation of consumers, the old replica watch is essential. In this regard, Omega, a Swatch Group company, is an example of how to expand the influence of a watch and attract consumers who did not favor watches. 2013 Baselworld Watch and Jewelery Fair (Baselworld) Omega launch of the moonwatch table (Moonwatch) is far beyond the industry's expectations. The section called "Dark Side of the Moon", formerly a watch worn by NASA astronauts. Since 1963, all NASA manned space missions have used Omega's "Speedmaster" watch. When in 1969 Bartz Alder wearing Omega Speedmaster professional watch landed on the surface of the moon, this watch is the real iconic status laid. This watch is a creative change of the original paragraph. Jason Heaton, author of "Build the Ultimate Watch Collection," mentions that "it's a bit weird to mention about this watch, but it's really unbelievably classic." Omega Also hope that through the introduction of Super Speed ​​Mark II (Speedmaster Mark II) replica watch to consolidate their position, Super Series 45 years ago made the first appearance, the design has remained the same. Other brands, such as Rolex and Panerai, have different behaviors than Omega, and they are more inclined to refrain from refurbishing the classic. Since Panerai is a niche brand that relies on classic styles, consumers are less likely to experience aesthetic fatigue. Rolex's influence is very large, comparable with Omega, Cartier and TAG Heuer. For Rolex, the best strategy may be "to continue to nurture and update their best-selling style." "I have no objection to retrofitting the replica watch, but on the contrary, I strongly encourage this approach, and many companies are daring to try new materials, new sizes and new movements, and I'm still looking forward to seeing their new results." Heaton said. "As long as the production is still high-quality products, I support these companies to be creative, if the watch is always unscrupulous, then what is the point?"