Traditional tea packaging design focuses on visual effects such as patterns, colors, and trademarks. With the increasingly fierce competition in the tea market in the world today, coupled with the low sales of tea, many new forms of packaging have quietly emerged to cater to the tastes of customers. The new packaging generally has the characteristics of sophisticated processing, unique materials and novel structure.
India uses light wood as a raw material to produce wooden packaging boxes, which are available in 15g, 50g and 250g sizes. It is also printed on its wooden packaging with the words “The most natural and best Darjeeling black tea since 1961. "and certified organic tea" to attract consumers. Japan will make tea into capsules, which brings great convenience to drinking. In the UK, teabags packed in imitation envelopes are printed on the outer packaging. The words “English afternoon tea†are printed on the outer packaging and a picture of an innocent nursery is welcome. The packaging is very popular among women. A Canadian company also uses ceramics to make tea containers that resemble elephants and wood materials inside. Due to the poor sealing effect of wood packaging, it is not conducive to the quality of tea, and ceramic packaging is costly and fragile. Many tea companies pay attention to the inner packaging and make up for the shortcomings of wooden boxes and ceramic packaging. Paper and tin foil for inner packaging materials should be sealed as much as possible to prevent external light, temperature, and humidity from affecting the color, smell and taste of tea. The various forms of tea packaging described above and their changing trends show that worldwide tea sales competition will begin with packaging.
Source: China Packaging News