The Connotation of Commodity Packaging Integrity (II)

Third, the safety of commodity packaging

The materials used for packaging must have reliable protection. The protection function herein refers to two aspects: the quality preservation and protection function of a package for the product, and the material constituting the device may be paper, wood, glass, metal, plastic, etc., and its role is to protect the inside of the product from being damaged. It is not easy to degenerate, and it is easy to transport and circulate, including moisture-proof, mildew-proof, tamper-proof, shock-proof, leak-proof, shatter-proof, anti-squeezing, etc., and is favorable for identification and viewing in appearance. The second is the safety of the packaging material itself. Packaging materials should meet environmental requirements. Save resources and easy to handle. When a company treats its products from the height of human existence, it embodies a high sense of responsibility. Once this sense of responsibility is recognized by consumers, the resulting impression is a good impression of the company. This is the psychological basis for consumers to generate brand trust.

l. Try to choose materials that are easy to decompose as the carrier of the packaging. For materials that are difficult to decompose, such as some plastic products, highly degradable materials, they can be used when they are not needed, and they can be used less and less.

2. Advocate green food and open up for green food. With green food, use "green" packaging and design "green" packaging. This "green" packaging, first, return to nature, and second, it does not pollute the environment.

3, in the design of the packaging of the carrier, once or temporarily must use some of the hard-to-degrade plastic products, do not forget to indicate "love environmental sanitation" and other words and their "identification."

4, promote scientific innovation. Especially when designing packaging and selecting packaging materials, it tends to be as natural as possible. For example, packaging tea leaves with corn leaves, packaging rice with brown leaves, packaging drinks with bamboo tubes, picking pickles with clay pots, etc., are very exemplary green packaging. These above-mentioned green packaging will be the overall trend of future development, and will also be wise choices for people. Therefore, designers of packaging and decoration of goods should be the forerunners of environmental protection. They must walk ahead of the trend of the times and take the lead in establishing this awareness. . Constantly open up new and broader ways for this.

Fourth, the guidance of commodity packaging

How to open the package, how to store the product and how to eat, use, and pack should have a very specific account. Need to be refrigerated. It must be stated on the package. The text used for guidance should be exhaustive. When necessary, it should be accompanied by a simple schematic diagram. For example, there is a toothpaste on the packaging with “How do you brush your teeth?” lists 5 points, and also shows 3 pictures, with special emphasis on the doctor’s care: “Use only your own toothbrush and don’t use someone else’s toothbrush.” The package should also be Reflect the meticulous care for people. The products full of human nature are irresistible. The packaging of humanity full of humanity gives people a more intimate and warm feeling. For example, toy packages are written for children from the age of several to several years old. There are small particles in the toy, in particular that "can not play for children under the age of 3". All plastic film packaging, the film printed text: "This is not a toy, away from young children, to prevent suffocation." The packaging of detergents, bleach and other precautions are: "Do not enter the eyes. If accidentally entered, Rinse with water or find a doctor.” Only in this way can the charm of the product packaging be fully displayed. In order to add icing on the goods, we can play a role in the inducement and stimulation of packaging sales, and open up a broader sales market for products.

In real life, commodity packaging has become an indicator for expanding product brands, improving product competitiveness, enhancing product features, and establishing corporate image. Only by taking the principle of good faith as the basis for commodity packaging, can these functions be realized, can we truly bring prosperity and progress to commodity packaging.

Wang Youliang Institute of Ethics and Moral Construction, Zhuzhou Institute of Technology Source: "Academia"