In the past ten years, the retail industry has undergone an essential transformation from “moving things to moving people†to “human beings not moving animals.†The popularity of the Internet has fundamentally changed people's consumption habits, and the huge innovation model has brought people and things together. However, as more and more e-commerce companies occupy the retail market share, there are more and more calls for traditional retail industry to die. They believe that the e-commerce industry will completely replace the traditional retail industry. Although, in the form of the present, the development of the traditional retail industry is not satisfactory, but the Chinese pos machine network Xiaobian does not think that its end has arrived. There are three reasons:
First, the market is huge, e-commerce is difficult to completely devour
The retail market is too large. Although e-commerce accounts for a large proportion of the entire retail industry, it wants to completely cover the entire market. Some products are still not suitable for the e-commerce model.
Second, the offline market experience is more difficult to replace
Even though e-commerce has thousands of advantages, it is convenient for consumers to shop, and they can wait for the goods to be delivered to their homes without leaving home, but people still have the demand for offline experience. Special items such as commodities are difficult to skip the experience and buy directly.
Third, the shopping scene is rich, one of the e-commerce knowledge
Shopping in the retail industry is extremely rich, but e-commerce is just one of them. In the usual time when we need quick shopping, we can't shop through e-commerce, wait for three or five days to get the goods, this time we can need a convenience store.
From this point of view, e-commerce cannot completely replace the traditional retail industry. However, the fact that the core competitiveness and advantages of the traditional retail industry are being overthrown by the electrical load is indeed true. In Xiaobian's view, the pain of the traditional retail industry lies in people, money, and things.
People are the lack of talent. The traditional retail industry now faces high costs such as taxes, rents, and utilities, while profits are low. The great national victory of the goods has also led to an increase in sales pressure. The decline of the real industry has led to a large loss of talents, so it has fallen into a vicious circle of talent shortage.
Wealth refers to insufficient benefits. Unit efficiency in the traditional retail industry is the touchstone for testing benefits. Take the Apple store as an example. The average unit efficiency is about 40,000 US dollars. However, in China, many stores have less than 1,000 US dollars. As a result, the traditional retail industry has experienced a large number of shop closures, and the traditional retail industry has died.
Object refers to the fragmentation of channels. China's retail market has a large number of fragmented retail channels, there are large supermarkets along the road, convenience stores and ubiquitous commissaries, and shopping channels are rich and varied. At the same time, the Internet is pervasive, and the means and paths for obtaining goods are rich and varied. However, it has caused various problems such as lack of specificity in marketing and unstable customers.
With the advent of the Internet+ era, the traditional retail industry has to be upgraded and transformed. However, upgrading and transformation is not a slogan. Only when you find the right direction can you get rid of the disease. As far as the current situation is concerned, the traditional retail industry must rely on technological strength to upgrade and transform. As the technical product of the Internet + era, the intelligent cash register is an indispensable technical force in the upgrading and transformation of the traditional retail industry. The intelligent cash register has many advantages such as convenience, comprehensiveness and security. It is also able to cope with the popular mobile payment methods, bringing consumers a better consumer experience and bringing visible benefits to merchants. At present, there are high-quality enterprises such as Tianbo and Jiabo in the industry to produce intelligent cash registers and extremely peripheral products. As a professional portal for the POS industry, China POS Machine Network provides first-hand information for the first time. Want to carry out the transformation and upgrading of the traditional retail industry, China POS network will wish you a hand.
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