Chen Songhui, deputy general manager of Sanxiong Aurora
[Reporter]: Hello, Mr. Chen! The annual lighting technology seminar is a good opportunity for the industry to seek new breakthroughs. As the big-name enterprise in the industry, Sanxiong Aurora, what kind of information do you want to convey at this year's seminar?
The life of LED and wind heat products is greatly affected
[Chen Songhui]: In this seminar, we mainly convey the basic performance of some LEDs, as well as the development trend of LED products, including the current level of LED products.
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[Reporter]: At present, the development of LED in China is uneven. How do you evaluate the overall market status of LED?
[Chen Songhui]: LED has been hot in recent years. There are many new investors, some of which have been transferred from other channels. The boss who made coal in Shanxi also invested. These new investors are not mature in technology, they are more rushed, and the products they make are also uneven. In particular, they lack the production technology of semiconductor technology and lamps, and the life of the products produced is greatly affected.
Upstream costs decline, consumers get more benefits
[Reporter]: At present, all aspects of raw materials are rising, will this affect the terminal price of our Sanxiong products?
[Chen Songhui]: Nowadays, many materials are in the price increase, but the chip, which is mainly used in LEDs, is invested in large-scale upstream, especially last year, its cost decline is very fast.
The decline in upstream costs is helpful for the entire LED, and consumers will get a lot of benefits. Because upstream chips account for 40%-60% of the cost of the entire product, the fierce competition in the upstream will lead to faster application promotion and consumers will get more benefits.
[Reporter]: What marketing plans does Sanxiong have in the second half of the year?
[Chen Songhui]: At the LED energy conservation promotion meeting, we will make a national circulation promotion, the purpose is to let consumers recognize the structure of our products and the situation of the company, and also recognize the quality and the brand that is doing well.
Now the market is too messy, the price is high and low, the quality is high and low, in fact, it is a penny.
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