According to statistics, China has gradually entered an aging society. By 2015, the total number of elderly people over the age of 60 will exceed 200 million, accounting for 14.8% of the total population. All aspects of the economy and society will be aging for the first time. Shock wave. The speeding up of the aging population is another new blue ocean for the entire furniture industry.
Market gap
At present, most families do not take the initiative to mention the design of the elderly in the renovation of the home. In the decoration business of many design companies, the fine design of the elderly room is also considered to be less. In the furniture market, the furniture for the elderly is also in a blank state.
Visiting a number of furniture stores in Beijing, it is difficult to find furniture designed for the elderly. In the model rooms where these stores are designed, there are small-sized rooms and large-sized rooms that are differentiated according to the characteristics of the units; there are living rooms and kitchens that are classified according to the use; there are also children's rooms, single youth rooms and couples rooms according to age. However, there is no old room specially designed for the elderly, and even the needs of the elderly are rarely considered in the design of various rooms such as the living room, kitchen and bathroom.
Promising prospects
In fact, the elderly are also the protagonists of the home market. Japanese businesses have long noticed this. From the use of materials, natural rubber, pure wood and other environmental resources, to the design of the use of round shape, avoid corners, and even carefully observe the life habits of the elderly. Develop portable toilets, non-slip bath benches, etc. In China, for sanitary products alone, there are no sanitary facilities tailored for the elderly. Some merchants said that this part of the consumer market has a small proportion, and there is no need to put out special energy to do it.
Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, analyzed that the lack of elderly household products in the market is related to the consumption characteristics of the elderly. The elderly in China have always had the traditional concept of “reinforcing light consumption and lightening children themselvesâ€. In the choice of household products, the elderly are mainly dependent on children, that is, the adult home market. Therefore, from the perspective of market economy, enterprises generally do not specialize in the production of such furniture.
However, according to information provided by relevant parties, it is expected that by 2025 and 2050, the potential market purchasing power of the elderly is expected to reach 1.4 trillion yuan and 5 trillion yuan. This huge market needs to be entered by furniture companies to fill the gap. .
Zhu Changling, chairman of the China Furniture Association, suggested that in the face of the current sluggish situation in the furniture industry, furniture companies can create furniture brands that use the elderly as the main consumer, and study furniture suitable for the elderly, as a turning point in the benign development of the elderly home market. At the same time, he also suggested that the home store to open an elderly household items area, in order to facilitate the purchase.
Shopping strategy
As people age, their memory and physical flexibility will decline. Therefore, when designing furniture for the elderly, it is necessary to fully consider this situation. Furniture is simple and comfortable as the first principle. At the same time, the coordination ability of the elderly to the elderly begins to decline. Therefore, some sharp and sleek shapes should be used to reduce accidents such as bumps and abrasions.
Among the many furniture, the most important thing for the elderly is the bed and the sofa, and the two kinds of furniture need to pay attention to their comfort. Comfort depends mainly on the rationality of its size, and the bed of the elderly should not be too high, thus ensuring that it is easy to get into and out of bed. In addition, care should be taken to select a mattress of moderate hardness for the elderly, with a warm bedding. Similarly, sofas for the elderly should not be too soft. A sofa that is too soft may cause sudden psychological panic to the elderly and it is not convenient for the elderly to stand up. Therefore, you should choose functional sofas that can help the elderly to get up, sit, and relax.
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