Recently, Sanfu outdoor children's outdoor brand KIDSANFO successively landed at the Sanfu each-door shop. KID was founded by Sanfu outdoor founder Zhang Heng. He said: We are doing children's outdoor equipment to promote children's outdoor activities and enhance the people's physique and moral education. Everything is designed from the child's point of view. Carefully protect children's safety in various outdoor sports.
It is understood that KIDSANFO's LOGO two main design is derived from childhood, most people like two things: 1 raise a small animal 2 out to play. Different from other children's brands like NIKEKID and TOREADKID, the KID was placed in the front because of the interests of the children.
Sanfu used the design features of many outdoor brands to combine the many functions, features, and details of their own children's clothing to design Sanfu children's clothing.
With regard to the children's outdoor market environment today, this "cake" looks good, KIDSANFO is a three-door outdoor project that has just been set up slowly. This year's positive round of domestic adult outdoor market has been relatively fixed. With the introduction of the policy of "opening up the second child", the rise of the family outdoor tourism concept and the good market prospects for children's wear and children's shoes, many outdoor businesses are aiming at outdoor opportunities for children.
It seems that the potential is huge and it is actually in the development stage. The pace of children's outdoor development is still relatively slow. Sanfu conducted detailed market research during the research and development period. Due to the generally high pricing or low functional protection, these brands are in outdoor markets for children. The pace of development is still relatively slow. Even after the big foreign brands that are known as children's outdoor first brands entered China two years later, the number of shops is still small. This phenomenon also appeared in many well-known domestic and outdoor brands. After the children's outdoor series was launched as a sub-brand, the market reaction was not as expected. According to the many outdoor children's brands sold on the Sanfu outdoor system, last year's husband and wife sold for the whole year. The income was 328 million yuan, of which children's sales accounted for less than 1%.
Reproduced from:8264
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