The online retail and O2O market is still growing and innovating, and offline retail, the value of business flow data is not well mined, the merchant cashier is still the traditional cash register system and N POS ports occupy. Kivvi just released the cool silver POS cash register tablet, and wants to start from the transformation of the merchant cashier, and gradually cut into the offline merchant market.
This cash register tablet integrates the cash register and the POS card reader. The touch screen is 10 inches, with a magnetic card slot and an IC card slot, such as a card payment port, and a QR code camera. Traditional cashiers are usually a combination of cashier computers + POS machines. The Kivvi team said that their plans have shorter deployment cycles and payment-acquisition cycles, and the prices are more reasonable and lower. Learning costs. They are currently targeting the target audience of this cashier tablet to young shopkeepers, preferring businesses that serve consumption (such as cafes).
A free upgrade is available for the entire Kivvi system. This is also the place to distinguish the traditional cash register system, especially when the merchants develop to a certain stage and there is more demand for customer loyalty management, the expansion of the traditional scheme is very limited. Kivvi will also follow the online membership card to follow the needs of the business. In terms of the data layer, Kivvi has plans for data mining in the product blueprint, but considering the sensitivity of domestic merchants to data, it still supports daily sales data flow.
In fact, the barriers to the cash register hardware technology are not strong. Kivvi's current leading edge is in payment security. Because the payment port on the cash register is a public network rather than a private network like a POS, in terms of security. There will be more considerations.
The Kivvi team also believes that the segmentation between online and offline will become less obvious in the future, and it is currently in a transitional state of continuous integration. For example, the payment port has different transaction rates for online payment and offline credit card payment, but in fact, when online, the online payment channel (such as Alipay) can also be used. These rule differences are also a manifestation of the transition state.
When looking at foreign countries, the performance of participants is more radical. For example, in the second half of this year, Shopify, which originally provided e-commerce online store solutions, launched an offline retail POS solution based on iPad devices. This offline solution supports online user data, order and inventory updates. In addition, Paypal, which is an online payment, Square, which is a mobile payment, and even Groupon, the group's originator, are also grabbing the merchant's cashier, launching a cashier and POS solution. The value of offline transaction data streams is beginning to be tapped.
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