How to create a new situation in the packaging industry? Improve the quality and efficiency of "packaging" a new situation

The past year 2017 has been a year of vigorous development in the packaging industry. During this year, the packaging industry has made great progress. With regard to the arrival of 2018, how can the packaging industry create a new situation in the face of a new era and new coordinates? This version of invited experts to analyze readers.

The year 2018 is the year in which our country is based on a new era and realizes the goal of “two hundred years”. It is a year in which we thoroughly study, publicize and implement the spirit of the 19th National Congress of the Communist Party of China and open the new journey of building socialism with Chinese characteristics. In such a key and important year, the task of China's packaging industry should be: to improve the quality and effectiveness of development as the center, to promote the supply-side structural reform as the main line, and technological innovation as the driving force, docking the consumer goods industry, "Sanpin" special Actions to promote the transformation of production methods and supply structure optimization. Based on learning, based on rectification, based on reality, to open up a new era of development of China's packaging industry.

The "Three Goods" Strategy Guides Industrial Upgrading

In the packaging industry, "Sanpin" refers to the variety, quality, and brand of packaged products. In 2018, the variety of packaging products will increase significantly, the quality of packaged products will be significantly improved, and branding of packaging products should be strengthened.

In the aspect of packaging products, we must focus on the structural reform of the supply side of the packaging industry, and on the basis of optimizing the structure of traditional products and expanding the advantages of leading products, actively adapt to the intelligent manufacturing model and the diversified demands for consumption, and increase the capacity for supporting services for consumption upgrades. Through innovative design methods, production techniques, and technical means, we have been vigorously developing new packaging materials, new products, and new equipment to promote the increase in product varieties and supply service capabilities. At the same time, we will focus on the development of green, reusable, and high-performance packaging materials, accelerate the development of networked, intelligent, flexible packaging equipment, and vigorously develop functional, personalized, customized high-end products, through the enrichment of product varieties, Optimize product structure to stimulate demand and drive consumption.

In terms of the quality of packaged products, we must guide enterprises to comprehensively improve the quality of packaged products from design, material selection, production, testing and management. On the one hand, actively adopt low-cost and green production technologies, develop low-weight, high-strength, functional paper packaging products, expand the scope of application of paper packaging, and encourage the use of environmentally friendly raw materials and additives to develop customizable environmentally friendly plastic packaging Products, to enhance the protection of plastic packaging products, durability and smart properties; the other hand, advocated with thin-walled metal and coated iron, coated aluminum and other new materials to produce metal packaging products, improve the utilization of metal packaging materials and corrosion resistance.

The brand of packaging products should focus on the research and development of green packaging materials, smart packaging equipment and high-end packaging products, and create a number of brands of packaging materials, packaging equipment and packaging products that have a higher domestic market share and a stronger international market competitiveness.

Technological innovation enhances competitiveness

The solution to the problem of improving the quality and efficiency of economic development is an important aspect of the improvement of the competitiveness of the packaging industry. It is fundamentally based on innovation. It comprehensively promotes the independent innovation, integrated innovation and introduction, digestion, and absorption of innovation in the packaging industry, and strives to break the key to commonality. Technical bottlenecks.

Build an innovation system. Focus on the implementation of the packaging industry innovation capability improvement plan, guide enterprises to establish R & D capital input mechanism, and effectively improve the company's original innovation, integrated innovation capabilities; optimize the allocation of scientific and technological resources, and actively cultivate the packaging industry's national technology innovation center, focusing on building a number of industry-oriented Technology innovation alliances, collaborative innovation centers, scientific and technological achievements incubating bases, and promotion and application of results, public technology services, technologies, and intellectual property transactions, etc. At the same time, through the establishment of industrial chain upstream and downstream science and technology cooperation, industrial collaboration and innovation centers and demonstration bases of cooperation between industry, universities, and research institutes, a collaborative education and sharing mechanism for innovative talents has been formed.

Break through key technologies. Focusing on key technologies in the fields of green packaging, security packaging and smart packaging, we will formulate systematic technical solutions to promote the incubation, application and promotion of major scientific and technological achievements. Accelerate the establishment of packaging cloud design database, focus on reduction and ecological design, focus on strengthening the research, development and application of integrated recycling technology for packaging waste, comprehensively improve the application and innovation level of green packaging, and focus on breakthrough detection and detection of hazardous substances in food and drug packaging. Such technical bottlenecks have significantly improved the ability to ensure food, drug, and military product packaging security; they focus on the combination of packaging design and information technology, and promote the intelligent production process.

Strengthen the demonstration application. Implement high-end packaging products engineering, organize a batch of major innovations in the design of packaging products, process optimization and industrialization, and actively develop lightweight high-strength paper, bio-based high-barrier plastic, corrosion-resistant ultra-thin metal, lightweight energy-saving glass and other materials. Develop personalized, customized, sophisticated and intelligent high-end packaging products; implement packaging industry information engineering, start major projects such as packaging big data and industrial clouds, promote key technologies such as smart labels and intelligent terminal packaging information, and launch new ones The integrated innovation and engineering application demonstration of the first-generation packaging informatization and industrialization; the implementation of intelligent engineering for packaging equipment, focusing on the development of major intelligent manufacturing equipment such as food and drug automatic packaging production lines, packaging and printing integrated manufacturing equipment, and modern logistics automatic packaging systems. Focus on packaging smart factory / digital workshop application demonstration.

Green production builds a recycling system

For the packaging industry, to implement the green concept is to implement well the overall requirements of “resolutely opposing excessive packaging” in the “Thirteenth Five-Year Plan” and the specific guidance for the transformation and development of the packaging industry to realize the “transformation from traditional production to green production”. aims.

Develop green packaging materials, accelerate the development of green, high-performance packaging materials, develop a number of key materials to fill gaps in the domestic market, break through the application and industrialization bottleneck of green and high-performance packaging materials, and research and formulate relevant standards for green packaging materials. Establish an environmental evaluation system for the selection of packaging materials, promote the conversion of scientific and technological achievements in green packaging materials, and gradually promote the whole life cycle of packaging to be non-toxic and harmless; promote the use of materials of the same material for packaging products, and reduce the use of composite materials that are difficult to separate and recycle.

At the same time, by using materials such as biodegradable and recyclable materials as substrates, we have developed food and drug environmental protection packaging materials that have good compatibility with the contents and improve the safety of food and drug packaging. Break through the low-carbon production technology of industrial packaging materials, promote new packaging materials with excellent comprehensive protection performance, reusable and reusable, and enhance the reliability of industrial product packaging. In addition, it is necessary to promote the integration of military and civilian packaging materials industry to promote the greening of packaging materials in special areas.

In addition, the packaging industry must also implement simplified, reduced, reused, and refined packaging design technologies, and actively apply green packaging materials that have high quality, low energy and energy consumption, and have little impact on human health and the environment, and are easy to recycle. Increase the research and development of key materials, technologies, equipment, processes and products for green packaging; vigorously promote the use of solvent-free, water-based adhesives and other environmentally friendly composite technologies, and advocate the use of flexographic printing and other low (no) VOCs emissions of advanced printing technology; Focus on the development and promotion of waste plastics modification, waste (crushed) glass recycling, paper and aluminum plastic composite materials, and waste paper (metal, plastic, etc.) automatic identification, sorting, deinking and other packaging waste recycling Technology, promote the greenization of production methods. As a result, we will strengthen the packaging of green manufacturing companies and park demonstration projects, build a number of green transformation demonstration bases, and form a group of key enterprises, large-scale enterprise groups and industrial clusters with strong leads, large radiation effects, and obvious competitive advantages.

Vice Chairman and Secretary-General of China Packaging Federation Wang Yuezhong

Questions and Answers

Q: What are the most impressive changes in the industry in 2017?

Wang Yuezhong: crazy raw paper prices.

Q: If the industry innovation and upgrade index is from 1 to 10 (from low to high), how do you give the industry a bit of a bite? why?

Wang Yuezhong: 6 points. Although there are efforts and breakthroughs in innovation, the breadth, depth, and impact are not significant.

Q: What do you think is the new growth point for the industry in 2018?

Wang Yuezhong: The threshold of environmental protection is raised, the ability of price chaos is tested, and innovation and development reflect the level.

Q: Use one word or one sentence to describe your prediction of the development of the industry in 2018.

Wang Yuezhong: The structural adjustment of products, layout and production capacity will be strengthened.

Q: What are your most pressing expectations for the future of the industry? When do you think it may be possible?

Wang Yuezhong: National Credit System Construction and Market Economy Rule of Law.

Li Hua, Party Secretary and General Manager of China Packaging Co., Ltd.:

Take market measures, gradually eliminate backward and excess production capacity, increase concentration, and use the Internet and other emerging methods, grafted packaging information and technology, eat technology and play green cards.

(From a speech at the Fourth Session of the Eighth Session of the China Packaging Federation)

Shenzhen Kaili Hua Wulian Technology Co., Ltd. Chairman Zhang Kaixing:

RFID (Radio Frequency Identification) technology will be integrated with the packaging technology, packaging directly carrying RFID technology, and then promote the RFID industry and the packaging industry, the partial merger, derived new business, smart packaging will go hand in hand with RFID.

(From his speech at the Elite Industry Salon of "Unmanned Retail Vs Smart Packaging")

Moi Keke Market Director An Fushuang:

In combination with AR technology, the dimension of packaging can be expanded not only as a change in the form of expression, but also in the amount of information it can carry. There is an enormous amount of information that means AR packaging can be presented to consumers in a more attractive form.