Food packaging design principles

As a new product, the first thing that attracts customers' attention is the packaging of the product. Of course, in food packaging, the importance of design is self-evident. In the process of designing for food packaging, designers should pay attention to the following points and principles.

Brand positioning

Positioning the brand is to clarify the core values ​​of the company and its brand.

When brand positioning, do n’t underestimate today ’s consumer ’s ability to understand, and ask the product repeatedly about possible difficulties, such as: Is this a unique value positioning? What are the main product advantages? Can it bring life? Optimization of the way? Can it help consumers get convenience?

For a new brand, or an old brand when doing product extensions, packaging designers must always bear in mind: attracting consumer attention is the most important goal.

Explore the competitive environment

The purpose of exploring the competitive environment is to use differentiated strategies among similar products to promote brands and products, giving consumers reasons to choose this product.

Before we start designing, we must first understand what market this product can be in, and then conduct in-depth market research and ask questions from the perspective of the brand: Who am I? Can I trust consumers? What makes me different? Can I stand out from many competitors? Why do consumers choose me? What are the biggest benefits or advantages I can bring to consumers? How can I establish an emotional connection with consumers? What hint methods can I use?

Create an information hierarchy

The organization of information is a key element of positive design. Broadly speaking, the information hierarchy can be divided into the following levels: brand, product, variety, and benefits.

When designing the front of the package, analyze the product information you want to convey and sort it according to its importance to establish an orderly and consistent information hierarchy, so that consumers can quickly find what they want among many products. Products to achieve a satisfying consumer experience.

Focus on creating design elements

If the brand has enough personality, can its products gain a foothold in the market? not necessarily! Because it also needs to clarify the most important characteristic information that the product wants to convey to consumers. Therefore, packaging designers should consider, if you want to make the product have certain characteristics, what is it? Then, put the main information that highlights the characteristics of the product in the most prominent position on the front of the food package, and the secondary information is arranged in order below it.

If the brand of the product is the focus of the design, you should consider adding a brand slogan next to the brand trademark. However, it should be noted that the use of a brand slogan is not overnight, but to be used for a long time, because if you look for inspiration again, it will often lead to a break in the design. You can use shapes, colors, illustrations, and photographs to enhance the brand's focus. The most important thing is to allow consumers to quickly find the product the next time they shop.

Use visual effects to convey value

It is almost always a wise choice to display the internal products by setting a transparent window on the front of the food packaging, because consumers want to obtain visual confirmation when shopping. In addition, shapes, patterns, graphics, and colors all have the ability to communicate without language.

You can make full use of those elements that can effectively display product attributes, stimulate consumers' desire to shop, establish consumer emotional connections, and highlight product texture to create a sense of belonging. It is recommended that the pictures used in food packaging contain elements that reflect the characteristics of the product and integrate elements of lifestyle.

Consumers today often consider how well the selected brand ’s values ​​fit with their own values ​​and lifestyle when judging products. Creating a brand with "reason to believe" can promote sales of the brand's other separately sold products.

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Why is corten steel so popular?

Packing&Shipping

About mobile steel storage tool cabinet packaging and shipping
We handle in a careful and economic way for ocean shipping, like paper box,pallet,or carton. Package size and
container loading quantity are calculated by engineers based on products size in order to work out a best solution.
Every piece is fixed by protective foam,plastic tape,batten etc. to protect products from shipping damage.

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