Health food packaging design should change with the development of the market

How to better communicate in health food packaging depends on several points:

Talk about human emotion care

Interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts higher requirements on the design of health food packaging. In today's highly homogenized products, the packaging of products also has the phenomenon of "homogenization." Consumers are concerned about the health food packaging is not a picture, not fancy, but to see whether the package reflects the respect of people's feelings, whether it has affinity, whether in the design reflects the target group's taste and lifestyle. Those pleasing and high-grade packaging are naturally favored. From this point of view, health food packaging actually bears the responsibility of psychological treatment. It needs to reduce the psychological pressure of consumers and achieve the effect of swallowing. This requires designers to deepen their lives when designing packaging, and focus on the human nature.

Extensive packaging media features

Health food packaging information is targeted and durable. With strong performance and high reliability, it must be fully utilized. However, the packaging itself also has many deficiencies, such as poor flexibility, low information, and slow propagation speeds. Therefore, in the process of food packaging design, comprehensive consideration and clever choice should be made. To make a final step in the package for a specific group of people, it is necessary to consider these characteristics that are different from other media, so as to maximize the communication of packaging as a media.

Eliminating ambiguity

In fact, the concept of competition among enterprises has changed to the overall image of the enterprise. The introduction of CI will inevitably require the corporate image to be expressed through package design. As a unique identification symbol, packaging can do exactly that.

With the gradual marketization of health foods, many forms of health foods are too old and have become barriers to communication with consumers. Some new styles should be used for reference. For example, the company's brand logo is printed on a transparent plastic bag, which is a kind of French perfume's overall packaging. This packaging conveys the connotation of "genuine" to consumers, and this brand connotation also drives the sales of similar branded products. Health food packaging does not have to copy these practices, but it is necessary to introduce this concept.

In fact, the expression of corporate image through packaging design is not only conducive to the dissemination of corporate image, but also reduces the company's expenditure in advertising. More importantly, the consumer’s recognition of the society and its brand has been strengthened and deep communication has been achieved.

Global recognition capabilities

With the acceleration of the international trade process, health food products require packaging design to reach international standards as much as possible, and have the ability to identify globally. However, packaging design cannot be globalized for globalization. Any packaging design has its own traditional cultural background that cannot be isolated. "Only ethnic people are the world's only." Packaging can only be distinctive when it comes to local colors, and it has visual impact on counters and shelves. Packaging reflects the national style, theory and practice have different views, but as long as they understand that its fundamental purpose is to better communicate with more consumers, in the packaging design process will not lose direction.