Focus on the three hot spots of home consumption

The annual 3.15 Consumer Rights Day has arrived. The theme of Consumer Rights Day 2012 is “Consumption and Security”, but there are indeed many consumer safety issues in home consumption. Previously, the "Reference News·Beijing Reference" brand home weekly magazine had consulted the readers on the "consumption and security" of the home industry through questionnaires. In this issue, we will focus on the issues that readers are focusing on.

Hot spot 1: Online shopping home products are not worrying

What do you think is wrong with ordering home products online?


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When the home industry encounters e-commerce, some consumer security issues are beginning to emerge. When asked "what kind of home products you bought online", 43% chose "never buy" and 36% chose to buy "home accessories", which shows that most consumers will not Easy to buy furniture or building materials online; when asked "What do you think is the problem of ordering home products online?", 46% chose "not directly see the real thing, worry about product quality", 36% chose " Product delivery, installation and after-sales service.

Not long ago, Mr. Huang ordered a whole shower room at a bathroom store on a website. When the installation found that the glass parts had cracked, he contacted the merchant. Both the merchant and the courier company pushed each other, although the final merchant agreed to exchange, but asked Mr. Huang to bear the freight. "I originally bought furniture on the Internet is cheap, but I have to bear the freight, more expensive than the store, or make use of it!" Mr. Huang had to admit that he was unlucky.

Interpretation in the industry: Zhu Changling, chairman of the China Furniture Association, said that although low price and convenience are the biggest advantages of online shopping, at present, there are many furniture brands. It is difficult for consumers to distinguish the quality of household products by the introduction of online products. Online shopping is prone to problems such as large differences in photos and objects, inconsistent physical materials and online descriptions, and damage during distribution. Online shopping also has certain risks. Liu Chen, secretary-general of the Beijing Branch of the Beijing Municipal Market Association, also said that compared with online shopping, in the purchase of furniture in the physical home store, consumers can not only see the real thing, but also have special personnel to carry out after-sales service, avoiding unnecessary Trouble.

Weapons: When purchasing home products online, it is best to first determine the length, width, and height of the required products, and then choose a reliable trading platform and merchants to learn more about the basic characteristics of the products and after-sales service, etc. Chat records, related pictures and other information during communication, in case of problems as evidence. After the arrival of the goods, you should carefully check and sign again. If there are any problems, you should communicate with the merchants in time. Do not easily confirm the receipt of the goods until the problem is clear. When paying, you can choose a third-party platform, so that even if you encounter problems such as incorrect version, incomplete installation, and no recognition of after-sales service, you can rely on a third-party platform to defend your rights. In particular, since online shopping furniture cannot see physical objects, consumers should require merchants to provide clear details. If the business is not satisfied with this condition, it is best to give up.

Hot spot 2: Most worried about unclear price

What do you think is the most important thing for the current home store?

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In the survey, “the price is tricky, the price is not clear, and the price is discounted after the promotion.” The consumer is most worried. When asked “what do you think is the most important thing for home furnishing stores?”, 32% chose “price transparency”. All along, furniture, building materials products are not standardized in the price system, some brands arbitrarily quoted, the price increase and then price cuts, so that consumers complain.

Ms. Sun bought a set of wardrobes at the end of last year. At that time, the price of the wardrobe was 7,880 yuan. The salesperson said that the off-season was 5% off, and the discounted price was 4,334 yuan. After Ms. Sun’s “soft-hardening bubble”, she finally sold it at 4,300 yuan. Sales staff told Ms. Sun that the peak season will definitely increase prices, but Ms. Sun saw at a certain store last weekend that the same brand of the same model of the wardrobe now only sells 4,128 yuan. "The price of furniture is really outrageous!" Ms. Sun said helplessly.

Interpretation in the industry: Liu Chen said that the home market used to exist in the form of market trade. At that time, consumers began to have the habit of bargaining, and gradually formed a kind of bad inertia, and even infringed on the rights and interests of consumers. What companies need to do is to eliminate this bad inertia. Wang Linpeng, the president of the Real Home, also made it clear that the home building materials industry must be regulated and respected by consumers, and the price issue must be resolved. According to the reporter's understanding, the current home has already begun to take the lead in implementing the actual price. Yu Xiusu, secretary general of the Beijing Furniture Association, said that the price tag avoids the high price and can effectively stabilize the price system of household goods. At the same time, it can save consumers a lot of time and shopping costs, and help to establish consumers and enterprises. The relationship of trust.

Weapons: Generally speaking, the sales prices of well-known brand products in Beijing are basically the same, but sometimes there will be some extra discounts or gifts, sweepstakes and other activities in the store. Therefore, consumers are advised to purchase goods when they purchase furniture and building materials. Than three. Not only horizontal comparison, but also vertical comparison, especially before the concentrated promotion period, consumers should first go to the store to understand the price before the promotion, so that once the merchant first raises the price and then discounts, consumers can also find out in time. Avoid being fooled.

Hotspot 3: Renovation hidden troubles


Which of the following consumption problems have you encountered during the renovation?


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When asked "Which way do you use the decoration?", 81% chose "Professional decoration company decoration"; when asked "Where did you encounter the following consumption problems?" At the time, 23% of them chose the “workmanship and perfunctory, leaving hidden dangers”, and 20% chose the “continuous increase in the decoration process”. It can be seen that the problem of hidden dangers and additions to the decoration has become the "culprit" of the decoration dispute.

“After the construction, there was no problem on the surface. After a while, I found that the kitchen and the bathroom were not well drained, so I spent a lot of money to repair it.” I mentioned the decoration hazard left by the decoration company. Mr. Xu complained. In this regard, Yuan Zhouren, a decoration engineer at Yuanzhou, said that this was due to the fact that some workers had saved the trouble of pouring concrete blocks containing a lot of cement and sand directly into the sewer. Compared with Mr. Xu, Mr. Lu has already surpassed the house without even living in the house. "At that time, the decoration company's quotation was 50,000 yuan, but it was only when the settlement was settled that it actually cost 65,000 yuan. Although the decoration company explained that it needed to add more items, it did not tell me to spend so much money!" Blame.

Interpretation in the industry: Li Yujie, secretary-general of the National Federation of Industry and Commerce's Home Improvement Committee, said in an interview that more and more consumers are now choosing professional decoration companies for renovation, which has promoted the development of the home improvement industry, but there are still some individual Decoration companies or workers have cut corners or perfunctory things on some projects, bringing many hidden dangers to consumers. In addition, some consumers are attracted by the lower prices of the decoration company in the early stage, and the overall design and decoration projects are neglected during the renovation. However, the decoration company often tells the consumers in the construction that if they want to achieve the desired results, they need various In the form of an increase, the final renovation cost may be much higher than originally estimated. She stressed that if the problems of decoration hazards and additions have not yet attracted the attention of home improvement companies, it will greatly reduce the trust of consumers in the entire market and even affect the development of the industry.

Weapons: In order to prevent workers from cutting corners or perfunctory things, consumers are advised to check the site regularly or ask the supervisory company to supervise. Consumers should not neglect the details when testing the quality of the project, especially concealed projects such as water circuit renovation. In addition, when signing a contract with the decoration company, the consumer should carefully read the terms of the contract, try to constrain the contract terms and service procedures, and consult the designer in advance for the place where the decoration is prone to occur, and write it into the contract. in. At the same time, see the after-sales service details, and the merchants to specify the warranty period and warranty items for home improvement projects, furniture, building materials.

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