With the development of Internet finance, users of traditional finance such as banks are quietly changing. According to a recent survey, young people are moving away from banks. Only 18% of them prefer banks when managing money. Over 60% of respondents believe that bank deposits are depreciating and are gradually reducing the proportion of deposits in total assets.
The questionnaire has 2,500 valid questionnaires, accounting for 25% of all age groups, covering users from first-tier cities to townships. The survey results show that with the continuous interest rate cut by the central bank, it has actually entered the era of negative interest rates. Of the users over the age of 20, 64.9% realized that bank deposits were depreciating. In order to retain deposits and users, banks have also started to defend their deposits. Many banks have set a time deposit rate to “topâ€. Individual banks have experienced long-term deposits and short-term deposit rates, but 77.46% of respondents Selecting demand deposits, only 3.12% of respondents choose time deposits of more than three years.
In terms of payment, 53.3% of respondents chose Alipay or WeChat payment, and only 22.9% chose POS card. The proportion of people transferring through Alipay or WeChat is as high as 72.3%, and the younger users tend to choose WeChat and Alipay.
As an integral part of financial institutions, banks are an integral part of the economic system. Younger users can escape from banks and banks cannot escape the economy. “In the face of the challenges of emerging technologies to traditional industries, banks need drastic reforms to escape their own ills,†the analyst said.
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