The home building materials industry is facing the impact of the sinking rules

The Shenyang version of the "National Five Articles" rules officially landed on April 1st, including a total of nine provisions, the specific content is to determine the new commodity housing price control objectives, conscientiously implement the national housing purchase restrictions, continue to implement differentiated housing credit policy, law enforcement The second-hand housing transaction tax policy will increase the supply of ordinary commodity housing and land, accelerate the planning and construction of affordable housing projects, actively promote the transformation of urban shanty towns and old residential areas, further standardize the real estate market order, and strengthen the basic work related to the real estate market. At the same time, it is also called "the most stringent regulation in history". Affected by this, the second-hand housing market during the Ching Ming Festival holiday is bleak, which is in stark contrast to the hot situation of the second-hand housing transaction market. In contrast, the new commercial housing market has suddenly emerged as a warm-flow, attracting a large number of rigid demand consumers, the price has risen steadily, and the volume of transactions has increased significantly.

In March and April of each year, due to the appropriate temperature and humidity, it is called the "Golden Season" of decoration. The major supermarkets and building materials merchants also ushered in the sales season. The sales activities of major supermarkets were also frequently staged. It was already warm in April, and Shenyang still ushered in heavy snow in the early hours of the morning. In the face of moody weather conditions and the arrival of the "National Five" rules, will there be any impact on the home building materials industry? In the recent intensive introduction of the regulation of the property market, is the home building materials industry ushered in a spring breeze or a ruthless splash of cold water? In this regard, the Northeast News Network reporter visited the major stores in Shenyang after the Qingming Festival holiday, a glimpse of the market sales dynamics.

Before the Shenyang version of the rules did not land, Red Star Macalline and more than 100 merchants across the country launched a large-scale profit-making promotion "2 days" on March 23 and 24, and recently, Red Star Macalline announced. 2 days "Great sales promotion record, during the two-day event, the total sales of more than 100 shopping malls across the country exceeded 2 billion yuan. It refreshed the sales record of the two-day merchants since the establishment of Red Star Macalline, and also responded to the call of the two industries to "expand domestic demand, excellent people's livelihood" on behalf of the home industry.

After the landing of the rules, in the face of the sales performance of Red Star Macalline "2 days", the major stores seized the important holidays of the Ching Ming Festival, and launched consumer discount activities one after another. On April 4-6, Dadong Hongxing Meikailong started." Qingming Small Golden Week "Promotional Activities -- The top 100 brands hit the reserve price again, and then continued "2 days" to the rest of the temperature. Actually, the Minnan store has launched 100 large-scale Huimin activities from April 3 to April 14. During the event, customers will receive 1,000 yuan of furniture and building materials shopping coupons when they deposit 100 yuan in the home of the home. Wait for multiple surprises.

Faced with the Shenyang real estate market, which has been adapted to the rules, the wait-and-see attitude of buyers may spread. The major home stores are still actively promoting consumption and expanding the needs of the home industry. Regarding the influence of the Shenyang version of the rules on the home building industry, Northeast News Network interviewed Sun Dayong, the planning director of the ancient kitchen (kitchen decoration renderings), he said: "After the landing of the rules, there will be a certain impact on the home building materials industry. The sales situation in the first half of the year may not be optimistic, but the trend in the second half of the year will be clear. "As Sun Dayong said, the impact of the development of the real estate market and the building materials industry after the landing of the rules has not yet fully manifested. ,Steady development. It will be interesting to see what will happen to the impact of the publication of the "National Five Articles" rules for various industries.