Bre Pettis first encountered 3D printing technology, and he immediately realized he was involved in something truly groundbreaking. His journey began with MakerBot, a company that became the world’s most successful desktop 3D printer business. After growing it into a major player, he sold it to Stratasys for a significant sum. While some MakerBot fans were disappointed, the deal proved beneficial for shareholders. Shortly after the acquisition, Pettis left his role as CEO of MakerBot to lead Stratasys’ new innovation initiative, Bold Machines.
At Bold Machines, Bre Pettis has shifted his focus from hardware to content-driven 3D printing solutions. He's built a small team and is exploring new concepts that go beyond traditional 3D printers. Known for his creative mind and energetic personality, Pettis has always been a standout figure in the 3D printing space. His leadership style and marketing skills have drawn comparisons to industry icons like Steve Jobs, Richard Branson, and Mark Cuban. Thanks to his past achievements, he has already established a strong personal brand.
On June 15, 2015, a major announcement was made: Bold Machines, which had been under Pettis’ management for six months, would officially break away from Stratasys and operate independently. Through private negotiations, Pettis gained full control over the company and its ownership. According to reports, he is no longer an employee of Stratasys, and Bold Machines is no longer a subsidiary. His vision for the company is to “change the world†through 3D printing, with several projects set to launch soon.
“I’ve spent the last decade empowering people to build products,†Pettis explained. “Now I’m excited to step out of the fence and create my own.†With a deep passion for innovation and product design, he sees Bold Machines as the start of a new chapter. He believes that by transforming how things are made, 3D printing will have a profound impact on our lives and future.
This marks a significant moment for both Pettis and Stratasys. Having proven his ability to build and grow a company at MakerBot, he’s now taking another bold step—this time focusing more on the applications of 3D printing rather than the hardware itself. Can he be considered the “Steve Jobs of 3D printing� Only time will tell if he can replicate the success he once achieved.
For Stratasys, losing a key figure like Pettis is a big deal. However, the company claims they remain committed to innovation and future partnerships. David Reis, CEO of Stratasys, said, “Bre has always been a visionary, always asking ‘What’s next?’ I look forward to continuing to work closely with him. We will keep innovating and creating breakthrough applications that make 3D printing even more accessible.â€
As for Pettis, he says Bold Machines may need some time to reorganize and then launch a series of new projects. During this period, they’ll be seeking new partners. One thing is certain—Bre Pettis, who had been relatively quiet for a while, is back in the spotlight of the 3D printing world.
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