Who is the most valuable home store? Who is the most competitive "king" in the current home retail market in Shenzhen? They will be revealed in the 2013 Shenzhen Home Furnishings Business Value Report published by this newspaper. After one month of preparation, the annual industry development report specially planned by this newspaper will be launched from this week. In the special report of the fourth phase, the commercial value of various home furnishing stores in Shenzhen is interpreted according to the four aspects of parking lot, operation situation, current brand structure and new investment promotion. This is an annual report showing the overall development of the industry and a guide for home consumption.
Strength test
In July and August of each year, it is the day when major home stores in Shenzhen are facing the big test, and a new round of brand renewal war has also begun. Whether it is possible to retain existing merchants and attract more new merchants depends on the comprehensive conditions and development layout of the home store. In recent years, due to the impact of the real estate situation, the home industry has also suffered heavy losses. Major cities across the country have exposed negative news of poor business and merchants’ withdrawal. Under this circumstance, the renewal of the major home furnishing stores in Shenzhen in 2013 is still full of uncertainties and multiple challenges. But we also saw that a group of businessmen with unique conditions and constantly deliberately advancing against the trend, constantly surpassing, become the new protagonist. And some of the former "hegemons" who once led the market, because of the old-fashioned, after several ups and downs disappeared.
As the industry faces the “renewal exam†every year, Shenzhen Special Zone Media, as the mainstream authoritative media in Shenzhen, will pay close attention to the development trend of industry players and conduct objective and timely publicity reports. To this end, this year, the 2013 Shenzhen Home Furnishings Commercial Value Report was specially planned. Separately display the commercial value and comprehensive display of each home store, and select a group of merchants representing the most commercial value of the year.
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