3. Different packaging strategies Due to differences in economic income, consumption levels, education levels, and age levels, different consumers have different needs for product packaging. In general, high-income earners, especially high-income middle-aged and young people with high education level, exquisite about packaging, like the unique shape, vivid screen, and tasteful packaging; while those with low income or low education level, Loves affordable, simple and convenient packaging. Therefore, companies should use different levels of differential packaging strategies based on different levels of consumer demand in order to win more customers and open up markets.
4. Reuse packaging strategy is also called multi-purpose packaging strategy, that is, after the core core products in the package are used by consumers, their packaging can be used again or used for other purposes. For example, as a porcelain bowl type packaging with donkey gel and blood granules, the remaining porcelain bowls can be used as children's toy bowls for playing after the blood granules have been consumed. In addition, such packages are engraved with corporate logos, which can enhance the consumer's impression of the product and stimulate consumers to repeat purchases, virtually playing a certain promotional role. This packaging strategy is to expand the sales of goods by giving consumers some additional benefits in the form of products, but it cannot be excessively packaged to exceed the user's needs.
5. Gift Packaging Strategy In order to stimulate the desire of customers to purchase, in addition to the core product, the package also includes pictures, physical items, lottery tickets and other things to the consumer. For example, if Master Kong Fufang’s package is accompanied by the Little Tiger Tornado Card, each pack of instant noodles will have a different Tornado Card, such as Baby Tiger, Clever Tiger, Sky Tiger, Tornado Tiger, Warrior Tiger, and Thunder Tiger. The children love it, they are eager to have a full set of Tornado cards, and they often have to buy instant noodles with such long films. For a time, Kokushi instant noodles with various tastes such as chicken, curry, spicy, mutton, steak, and seafood flavors came into the home with a variety of colorful tornado cards.
6. Green packaging strategy Green packaging strategy is also called ecological packaging strategy. It refers to packaging materials that can be reused or recycled, recycled, and packaging waste can be easily handled or harmless to the environment. The corporate marketing concept has been positioned in the green marketing in the 1990s after undergoing several stages of development: concept of production, concept of product, concept of marketing, concept of market, and concept of society. With the impact of the environmental protection wave, consumers' environmental awareness has been increasingly strengthened. Green marketing accompanied by green technologies, green industries, and green consumption has become the new mainstream of corporate marketing. The green packaging adapted to green marketing has become the trend of packaging development in the world today, because the implementation of green packaging strategies is conducive to environmental protection and integration with international packaging, and is easily recognized by consumers, resulting in sales promotion.
7. The update packaging strategy means that companies change their original product image and use innovative packaging to promote sales. The Henan Huihui Food Noodle Factory 'conscientiously investigated the consumer's buying psychology and actively developed new varieties, from the original single variety to the current three series of more than 40 varieties, and achieved a high-grade product from the low-end to the towel. The direction of medical and health-type noodle changes. However, the product has been updated, the packaging remains the same, and the product sales are still unsatisfactory. The factory hired relevant experts to re-design the product packaging, change the paper packaging to plastic bag packaging, change the general carton-type packaging to a portable gift-type color box, change each box 25 The kilograms are 15 kilograms, 10 kilograms, and 5 kilograms. All new products developed have a unique packaging style. As a result of the change in packaging, the sales volume has increased significantly. The factory's products have been sold to Beijing, Guangzhou, and other places, and are exported to Hong Kong and Japan. There has been a good momentum of supply shortage.
(III) Packaging strategies adapted to the location elements According to the location of sales, enterprises should adopt different forms of packaging, such as hanging packaging, stacked packaging, unfolding packaging, window opening (transparent) packaging, etc., in accordance with local conditions. Goods, thereby promoting the sale of goods.
(D) Packaging strategies that are commensurate with price factors As mentioned earlier, when analyzing the combination of marketing factors, the first is to develop products, then to find sales locations, followed by promotions, and finally to determine according to market expectations and production costs. price. Therefore, the author believes that various packaging strategies that are compatible with product elements, location elements, and promotional elements must be compatible with price elements.
In summary, various packaging strategies in marketing are compatible with marketing factors. The ultimate goal is to use packaging to form products to promote the overall product, expand the market, increase market share, and achieve the company’s marketing goals. .
4. Reuse packaging strategy is also called multi-purpose packaging strategy, that is, after the core core products in the package are used by consumers, their packaging can be used again or used for other purposes. For example, as a porcelain bowl type packaging with donkey gel and blood granules, the remaining porcelain bowls can be used as children's toy bowls for playing after the blood granules have been consumed. In addition, such packages are engraved with corporate logos, which can enhance the consumer's impression of the product and stimulate consumers to repeat purchases, virtually playing a certain promotional role. This packaging strategy is to expand the sales of goods by giving consumers some additional benefits in the form of products, but it cannot be excessively packaged to exceed the user's needs.
5. Gift Packaging Strategy In order to stimulate the desire of customers to purchase, in addition to the core product, the package also includes pictures, physical items, lottery tickets and other things to the consumer. For example, if Master Kong Fufang’s package is accompanied by the Little Tiger Tornado Card, each pack of instant noodles will have a different Tornado Card, such as Baby Tiger, Clever Tiger, Sky Tiger, Tornado Tiger, Warrior Tiger, and Thunder Tiger. The children love it, they are eager to have a full set of Tornado cards, and they often have to buy instant noodles with such long films. For a time, Kokushi instant noodles with various tastes such as chicken, curry, spicy, mutton, steak, and seafood flavors came into the home with a variety of colorful tornado cards.
6. Green packaging strategy Green packaging strategy is also called ecological packaging strategy. It refers to packaging materials that can be reused or recycled, recycled, and packaging waste can be easily handled or harmless to the environment. The corporate marketing concept has been positioned in the green marketing in the 1990s after undergoing several stages of development: concept of production, concept of product, concept of marketing, concept of market, and concept of society. With the impact of the environmental protection wave, consumers' environmental awareness has been increasingly strengthened. Green marketing accompanied by green technologies, green industries, and green consumption has become the new mainstream of corporate marketing. The green packaging adapted to green marketing has become the trend of packaging development in the world today, because the implementation of green packaging strategies is conducive to environmental protection and integration with international packaging, and is easily recognized by consumers, resulting in sales promotion.
7. The update packaging strategy means that companies change their original product image and use innovative packaging to promote sales. The Henan Huihui Food Noodle Factory 'conscientiously investigated the consumer's buying psychology and actively developed new varieties, from the original single variety to the current three series of more than 40 varieties, and achieved a high-grade product from the low-end to the towel. The direction of medical and health-type noodle changes. However, the product has been updated, the packaging remains the same, and the product sales are still unsatisfactory. The factory hired relevant experts to re-design the product packaging, change the paper packaging to plastic bag packaging, change the general carton-type packaging to a portable gift-type color box, change each box 25 The kilograms are 15 kilograms, 10 kilograms, and 5 kilograms. All new products developed have a unique packaging style. As a result of the change in packaging, the sales volume has increased significantly. The factory's products have been sold to Beijing, Guangzhou, and other places, and are exported to Hong Kong and Japan. There has been a good momentum of supply shortage.
(III) Packaging strategies adapted to the location elements According to the location of sales, enterprises should adopt different forms of packaging, such as hanging packaging, stacked packaging, unfolding packaging, window opening (transparent) packaging, etc., in accordance with local conditions. Goods, thereby promoting the sale of goods.
(D) Packaging strategies that are commensurate with price factors As mentioned earlier, when analyzing the combination of marketing factors, the first is to develop products, then to find sales locations, followed by promotions, and finally to determine according to market expectations and production costs. price. Therefore, the author believes that various packaging strategies that are compatible with product elements, location elements, and promotional elements must be compatible with price elements.
In summary, various packaging strategies in marketing are compatible with marketing factors. The ultimate goal is to use packaging to form products to promote the overall product, expand the market, increase market share, and achieve the company’s marketing goals. .
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