After two years of dullness and downturn in the domestic water heater market, in 2013, it finally turned around and regained its growth, showing a clear trend of recovery. In 2013, the retail volume of water heaters will reach 28.42 million units, and the retail sales will reach 45.9 billion yuan. It is expected that the overall scale of water heaters will increase upwards next year, but the growth rate will be lower than this year. It is estimated that the water heater retail volume will reach 29.85 million units in 2014. The amount reached 50.4 billion yuan. In the future, China's water heater market will return to rationality in the context of the overall economic slowdown, the “empty window†of home appliance inclusive policies, the rapid advancement of urbanization and the rapid development of the Internet and logistics industry.
Keywords: intelligence
The wind of intelligence not only blows through TV, air conditioners and other products, but also water heater companies have launched new intelligent products. Kangquan Water Heater's first IoT water heater in China uses radio frequency automatic identification technology to build an Internet of Things platform consisting of users, smart phones, wireless routers, water heaters, and cloud servers, so that users can understand the working status of water heaters through smart phones. And it can be operated on it, and also realize the communication between the user and the enterprise through the water heater anytime and anywhere.
The smart bath new product launched by Wanjiale adopts Macro2.0 intelligent operating system with independent intellectual property rights of Wanjiale. It has various hot water modes of bathtub, comfort, economy and kitchen treasure to meet the personalized hot water demand of different users. The temperature of the water is monitored intelligently. And water flow, creating the industry's highest standard - ± 0.5 ° C precision thermostat
Wanhe released the first GAA gas adaptive technology in China, which can automatically adapt to changes in gas, climate and pressure, to meet the needs of domestic water and heating under different gas types, different climates and different pressures, breaking the different gases in the past. Replacement, changes in external temperature, changes in gas pressure in the early, middle and late, etc., require a history of adjustment or maintenance of the water heater or fireplace. And through innovation, the best match ratio of gas to air is 1:10, to achieve a balanced combustion state, improve gas utilization efficiency, and make products safe and environmentally friendly.
Keywords: price war
Price warfare is a common trick for solar water heater manufacturers. However, in the absence of technological innovation and product replacement, the price war of solar water heater retail market is hard to find a way out. At the same time, the total market demand for solar water heaters is insufficient. New rural construction and urbanization construction are waiting for the opportunity period, with less new construction and insufficient new demand in the product market. When China's solar water heaters moved to the commercial market, they also followed the price war strategy, which also cast a shadow over the solar thermal industry that is in the rapid development channel. The future development path of the solar water heater industry is really uncertain. Still, the future is bright and the road is tortuous.
Keywords: prospects
Although the electric water heater industry as a whole is improving in 2013, the prospects of electric water heater products are facing difficulties. Due to the rapid expansion of industry capacity, the gap between the market and the market has increased, resulting in overcapacity, which will inevitably exacerbate market competition among enterprises. For the phenomenon of rapid expansion of production capacity, enterprises and industries should attach great importance to avoid vicious competition caused by overcapacity.
Keywords: e-commerce
E-commerce is a topic that can't be bypassed by any kind of home appliances. The water heater industry is also beginning to taste the sweetness in the rapid development of e-commerce. The sales of water heaters in the e-commerce channel increased by 214.7% year-on-year, and the sales reached 3 billion yuan. The e-commerce channel is developing rapidly, and manufacturers need to pay attention to the balance and win-win situation between e-commerce channels and other channels and links.
Keywords: multi-energy complementary
Many companies have introduced multi-energy integrated hot water systems, which can work alone or in combination according to user needs. The multi-energy combination can achieve the goal of significant energy conservation and emission reduction, create a comfortable new energy experience, and make up for the shortcomings of different energy sources. The multi-energy integrated system is still in the market cultivation stage, and the consumer awareness is not high. The high-end residential groups such as villas that are mainly faced by them are relatively narrow. In addition, because there is no national standard, products, installation, and after-sales require enterprises to establish a unified standard system to protect. In the future, companies will also need to work hard on technology R&D and control costs to ensure product quality and service while reducing prices.
Keywords: energy efficiency standards
Since October 1, 2013, the energy efficiency standards for air energy water heaters have been implemented. Since then, the energy efficiency of the four major types of water heaters has been standard. The standard stipulates that the energy efficiency of such products is divided into five grades, and the first grade indicates the highest energy efficiency. In the energy efficiency limit value, the measured value of the heat pump water heater performance coefficient shall not be less than the specified value of the energy efficiency level index of 5, and the heat pump water heater energy conservation evaluation value shall be the specified value of the energy efficiency level 2 level.
Keywords: unspoken rules
On August 10, 2012, Huang Ming held a press conference in Sun Valley, Texas, first exposed two major hidden rules of the solar water heater industry, pointing out that China's current quality standards are too low; on August 31, Huang Ming launched a second wave of shocks, exposing The quality of the core technology of solar water heaters (inner and electric heating pipes); on September 24, Huang Ming held a third press conference to expose hidden dangers such as engineering shady and hidden rules of assembly system; October 15, Huang Ming It also pointed to the solar energy enterprises to defraud the energy-saving benefits subsidy project; on February 3, 2013, Huang Ming exposed thousands of enterprises in the rural market to rob the "home appliances to the countryside feast", resulting in solar water heaters in quality life, after-sales rights The market chaos in terms of protection and accessories procurement; on April 14th, Emperor Ming anger revealed that the solar energy engineering industry has no strong targets, low quality, low price and other five major images; on May 14, Huang Ming exposed current solar energy The national standard has no anti-scaling requirements, and the collector tank is prematurely reimbursed, which seriously endangers the safety of users. At the end of August, Huang Ming held another press conference to expose the hidden rules of the solar industry. The "exposure potential" is actually "exposure lead", Huang Ming revealed the unspoken rules of serious precipitation of heavy metals in solar water heaters, and called on the state to force solar manufacturers to install nickel-copper fittings. Eight consecutive “exposures†made the industry leader Huang Ming become isolated and alternative. Huang Ming’s response to this is that “exposure†will continue, and even if he is left alone in the fight against the unspoken rules of the entire industry, he will certainly stick to it.
Keywords: å°´å°¬
Among several water heater products, electric water heaters and gas water heaters are the “leading†on the market. Solar water heaters have a large market in rural areas, and air energy water heaters are expanding rapidly. Only the instant electric water heaters are in an awkward position. Large companies have not entered this market due to high prices and high repair rates. In addition, high power also makes it difficult for many houses to meet their installation requirements. These factors make it difficult for instant electric water heaters to gain market favor, and the industry is mixed, and violations of consumers’ legitimate rights and interests have occurred, which has seriously affected consumer spending. confidence. Instant hot water heaters have a long way to go to win the favor of consumers and get rid of their embarrassing situation.
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