Throughout the current consumer market, e-commerce channels have gradually become an irreversible trend. Recently, around the common express disputes and product quality in the online shopping process, the draft e-commerce law was first submitted to the Standing Committee of the National People's Congress for deliberation and proposed legislative proposals. Nowadays, the furniture industry is deeply involved in the e-commerce channel. What impact will the e-commerce law bring to the furniture enterprises? In fact, the channel regulation is still the top priority.
E-commerce law maximum fine of 500,000
In view of the quality of online shopping products, the draft stipulates that consumers who purchase goods or receive services through e-commerce third-party platforms may be compensated for the producers, sellers or service providers of the goods. The e-commerce third-party platform cannot provide consumers with real information of the operators in the platform, and consumers can request third-party e-commerce platforms to compensate first.
In response to the issue of e-commerce speculation, Article 56 of the draft stipulates that e-commerce activities shall not be carried out in the form of damage to e-commerce credit evaluation, for example, in the form of fictitious transactions, deletion of unfavorable evaluations, compensation, or other conditions for favorable evaluation. To enhance the business reputation for yourself or others; to harass or threaten the counterparty, forcing them to make, modify, delete goods or service evaluations in violation of their wishes. The relevant departments of the people's governments at all levels shall order the correction within a time limit; if they fail to make corrections within the time limit, they shall be ordered to suspend business for rectification and impose a fine of not less than 30,000 yuan but not more than 100,000 yuan; if the circumstances are serious, the business license shall be revoked and 100,000 yuan and 500,000 yuan shall be imposed. A fine below the yuan.
In response to the express disputes concerning online shopping products, the draft pointed out that if the e-commerce transaction items are delayed, lost, damaged or short, the express delivery logistics service provider shall compensate according to law. If the express delivery logistics service is provided by means of joining, the franchisee and the franchisee shall bear the joint liability for compensation. At the same time, the draft also proposed that the state encourage the development of cross-border e-commerce. It is proposed that the state promotes the establishment of a supervisory and management system that meets the needs of cross-border e-commerce activities, improving customs clearance efficiency, ensuring trade security, and promoting trade facilitation.
Furniture e-commerce still has problems to break
Some industry insiders said that furniture products have their own particularities. The development of e-commerce will lead to many specific problems: First, consumers can't get enough consumer experience online, so they can't accurately grasp the volume and texture of products, affecting them. Make a purchase decision. Secondly, furniture products have the speciality of large size, difficult transportation and easy to be damaged. Therefore, the returning goods are troublesome and costly, especially the logistics cost. Thirdly, the furniture products have higher requirements for logistics and after-sales, and the process is complicated. Good after-sales, logistics and relationship with the original channels.
Therefore, in order for a furniture company to successfully expand its online business, it is necessary to consider how online marketing can be combined with physical display, and ultimately highlight the core competitiveness of cheap price, while protecting the existing price system and distinguishing some online products from offline. Products, these are the issues that furniture companies must consider when they enter e-commerce. At the same time, it is necessary to follow up on e-commerce follow-up services, and truly serve consumers. The e-commerce channel of furniture enterprises can achieve better development.
E-commerce is the trend of the times. Although the development of e-commerce channels is difficult and the situation is uncertain, it is still in the process of exploration. However, the potential for development is huge. With the further understanding and integration of the Internet by the furniture industry, I believe that in the near future, we can find a way out. .
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