In the cabinet industry, some product designs are based on the gourd paintings. Consumers often find “similar design†during the purchase process. The proliferation of the same design will eventually lead consumers to fatigue, loss of interest and loyalty to the brand, cabinet brands must face up.
Brand products also began to imitate each other
If you have experience in shopping malls, you must understand the current situation of home furnishing stores, and do not say how the industry is sluggish with the downturn of the big environment, just talking about a single cabinet brand, the design of the drifting stream makes the big brands homogenize The problem is extremely serious. Whether it is the raw materials used or the design of the product itself, most of them are like a baby in a mother's womb. This kind of flooding of the same design often makes the customer feel tired, new customers are not easy to be attracted, old customers It will also slowly lose interest and loyalty to the brand.
Intense competition, shrinking costs, neglecting innovation
The reason is not difficult to understand. In the past two years, the big industry has been sluggish, and e-commerce websites have emerged one after another. Among them, there are many testers in the cabinet industry. Although the brand on the e-commerce website is less well-known in terms of popularity, experience and after-sales service are still not perfect, but its economic and affordable price gimmicks have undoubtedly caused an impact on physical stores, making the cabinet industry more uneasy. The factor of the division. Under the pressure of many, some cabinet manufacturers began to shrink in cost, ignoring their own personality innovation and only focus on price competition, but they did not know, but lost their individual advantage in the disorderly marketing strategy.
Cabinet brands need to work hard on innovative design
In fact, in all walks of life, the phenomenon of "similar design" has appeared, but those imitations can not replace the brand products, their value will only stay in the wholesale market and stalls. As a well-known cabinet brand in the industry, and even a domestic first-line brand, the first thing that should be awakened is this awareness. In the product innovation design, we must work hard, not blindly from the popular, not blindly compare prices, in order to highlight their own value, in order to stay in the forefront of the industry forever, not drowned by the saliva and dust.
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