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Easter is all about indulgence, and nothing screams indulgence quite like seasonal baked goods. From hot cross buns (which we Brits devour by the millions every Easter) to cakes and cookies, this is the time of year when everyone gets a little sweeter. And let’s not forget the chocolate—Easter wouldn’t be the same without it!

With the holidays often bringing travel plans, letterbox gifts have become an increasingly popular way to send love to those who aren’t nearby. It’s a thoughtful gesture that shows you care, and it’s practical too. For bakers, this opens up a whole new world of opportunities—because if you bake it, they will eat it!

But here’s the catch: baked goods are delicate, and they don’t take kindly to rough handling. That’s why proper packaging is essential if you want your treats to arrive in one piece. Crumbs might make for a fun snack, but they’re definitely not what your customers ordered.

Start by choosing sturdy and dense items like cookies or brownies. These are far less likely to crumble during transit than lighter, more fragile desserts. Freezing your goods before shipping can also help preserve their texture and flavor, ensuring they stay fresh until they reach their destination.

Most baked goods—like brownies, cookies, and even hot cross buns—freeze beautifully without losing their taste or texture. When defrosting, any moisture that forms won’t ruin your efforts as long as you pack carefully. To prevent leaks, consider using absorbent materials such as greaseproof paper. Not only does it keep your goods intact, but it’s also eco-friendly. At Kite, we recommend our compostable greaseproof paper sheets—they’re perfect for maintaining freshness while protecting the environment.

Next up, choose the right shipping box. Lucky for you, Kite offers a variety of ecommerce boxes, postal boxes, and large letter postal boxes that comply with Royal Mail’s PiP Guide, saving you money while keeping your packages safe. Just double-check the dimensions and weights to avoid surprises.

A shallow, flat container works best since it minimizes space for movement. Stack no more than two layers to reduce risk, and fill any gaps with shredded paper, wood wool, or tissue paper to keep everything stable. Shake your package gently—if it rattles, add more padding.

Once everything is secure, seal your package with strong, moisture-resistant tape. Our self-adhesive paper kraft tapes are 100% recyclable, aligning your brand with sustainability and boosting customer loyalty. Plus, adding a small gift or sample inside can encourage repeat business and introduce new flavors to your audience.

We hope these tips help you ship your baked goods safely and successfully. Wishing you a Happy Easter from Kite!

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