Gift Packaging New Pattern

People rely on clothes and clothing packaging, gift packaging promising

The dissemination effect is highly valued by merchants in modern commercial warfare. Similar products, under different packaging, the effect of sales will be completely different, grasping the packaging design is the first step to seize the commercial sea. A well-packaged gift not only increases the charm and weight of the gift, but also reflects the gifter's good intentions and money.

Apart from the quality and creativity of the product itself, the packaging design of the product is also an important factor in determining whether or not it can successfully achieve marketing. People's visual acquisition information is in accordance with the order of color, appearance, and content, can win the eye of consumers, product packaging design is very important.

As the gift market is booming and the competition in the gift industry is becoming increasingly fierce, how to make its own products come to the fore, packaging design has become the highlight. Today, design packaging has become an important part of brand development. In the past, many businesses only thought of packaging when they wanted to sell products, but now it is from the moment of brand planning that they have focused on packaging, considering packaging in terms of brand strategy, promotion, and image.

In recent years, the phenomenon of excessive packaging of goods represented by luxury moon cakes has always been a hot issue of concern to the society. Although many government supervisory departments have taken some measures to supervise and control the excessive packaging phenomenon, the inherent “face” thought of the Chinese people, The phenomenon of excessive packaging of products has been banned for many times. However, the frequent occurrence of extreme weather prompted people to seriously consider the issue of sustainable development. The Chinese gift industry also actively responded to the country's energy-saving emission reductions and implemented environmental protection and low carbon. In addition to the design and development of environmental protection products, transformation of equipment and innovative technology, the same emphasis is placed on packaging design.

At this gift show, many natural materials such as paper, bamboo, wood, mud, and plant stems and leaves were used as packaging gifts. For example, various types of caskets, boxes, pens, inks, books, paintings, enamels, etc. made of nanmu and eucalyptus are used; bamboo leaves are packaged with bamboo shoots, bamboo tubes, and purple sand; the leaves and skins of plants are used (palm trees Leather) made bamboo baskets for home textiles, tableware, etc. Not only is it environmentally friendly and healthy, but it also reflects the beauty of nature, the beauty of harmony between man and nature.

Manufacturers also make a big fuss about the practicality of packaging, avoiding the fact that product packaging is not as beautiful as waste paper. Remove the gift box, the packaging itself is a commodity, and even the value of the collection. Such as the packaging of some household items directly designed to be a beautiful and practical storage box; glass bottles, ceramic products, iron box exquisite workmanship, patterns and diverse, can be used as vases, tea sets, craft ornaments; using cotton, silk and silk production bags After a little change, it turned into a tray and a remote control bag.

On paper packaging, the number of unnecessary packaging layers should be reduced as much as possible to reduce the porosity and reduce the application of printing and adhesives. Such as through a clever structural design, "one-piece molding," without any additional items can be stuck goods, complete the packaging requirements. Only use genuine corrugated paper packaging to express product brand characteristics and performance in a graffiti way, thereby reducing printing materials and reducing environmental pollution. Individual products even developed paper packaging into DIY handmade products, unpacked them, and turned them into card cases, stationery boxes, etc., in contrast to the production methods.

These gifted, natural and healthy gift wraps are both beautiful and practical, unique and novel, and they also cater to the nostalgic and environmentally friendly fashion trends. It is expected that they will be favored by many professional buyers during the four-day Shenzhen Gift Show.

According to the briefing, the exhibition will also introduce various kinds of services such as the presentation of gift trends, the selection of various industry awards, the protection of intellectual property rights of exhibitors, and the opening of free PRDs in the Pearl River Delta to allow more buyers to experience natural, healthy and environmentally-friendly gift packaging. new fashion.