From a macro perspective to grasp the relationship between packaging and individuals

In addition to grasping the relationship between the package and the individual at the macroscopic level, in the final stage, it is still up to the narrow non-metallic design. This overall and individual relationship reflects the establishment of standardized systems and application systems.

The normative system is the setting of the tone for the overall design, and is the unchanging part of the leader. The part that is retained in each of the three body designs is the link between the individual bodies. Regulatory system design requirements are relatively large and inclusive. Perfect unity when combined with individual bodies. The application system is the extension and change of the normative system, with a strong personality. It specifically represents the new product style it carries, emphasizing distinctiveness and independence. It is the unique mission of genetic evolution, concrete life, and minerals.

Packaging design includes: container modeling, structural design and graphic design. Container shape and structural design mainly solve the problems of uniqueness of aesthetics, handfeel and ease of operation, and protection of new products. Graphic design includes: fonts, graphics and colors. Among them, the fonts are mainly divided into two parts: calligraphic words and art letters.

Calligraphy characters introduced into the packaging design emphasize the traditional color and personality style of emotion, has the only specificity, difficult to recreate, embodies the beauty of art. There is a high level of cultural added value; while the artistic characters are rational fonts, which embody the beauty of norms, science, and design, are of high practical value, and are highly readable, and they are the best carriers of general information. The graphic treasures are hand-painted styles, geometric styles and realistic photography styles. Hand-painting, like calligraphy, can convey more emotional information, and several-guaranteed styles are suitable for transmitting scientific and rigorous rational information. The photographic style is a kind of reproduction performance, so that the audience can intuitively feel the product information and has a higher saleability. In addition, the color of the design also has great original plasticity and personality.

The color is divided into the advance color (dark color) and the backward color (cool color) according to the length of the light wave, which itself can cause the audience's general color and emotional experience. Designers only need to use appropriate color combinations based on the new product's personality. In short, the visual communication part of the plane must be concise, clear and distinct, with strong visual propulsion and impact, so that it can stand out from other similar products.

Looking at packaging from a long-term perspective, and integrating corporate spirit and cultural concepts, there is a big article on the subject of packaging design. However, each specific design must be pleasing to the eye, convey product cultural information in a subtle manner, achieve high added value, complete the brand image, and thus enhance the spirit of enterprise, but also a light weight, such entrepreneurs, businesses, designers Trinity efforts, such as the end result can make people enjoy aesthetic pleasure in business activities, complete business behavior in aesthetic pleasure.