[China Packaging Network News] Online things are too cheap, so socks scarves into beating, small household appliances directly thrown bad, "consumer overdraft" "Moonlight family" are common, businesses are also changing the law to induce people to spend more , fast-moving, advanced consumption... Similar to the scenes of life in the past in developed countries, it has appeared on our side.
It has been suggested that the Internet has boosted the arrival of the "consumer era" - the purpose of consumption is not to satisfy actual needs, but to constantly satisfy the desire to be created and stimulated. Accompanied by this is a social mentality that excessively pursues material enjoyment.
How do you see this phenomenon?
"Encourage consumption" cannot become "encourage waste"
Towards an overall well-to-do society, how to face the "temptation of materialism" is a social issue that contains economic and cultural connotations.
“More circumstances are reasonable to improve life, such as 'change clothes mood,'†said Li Fei, a university teacher in Hebei, online shopping does provide a lot of convenience for people's lives, rice flour no longer need to be brought back from supermarkets. Rain and snow can also be bought at home. But at the same time, the Internet has also boosted over-consumption. Many times people unknowingly overspend spending even beyond economical spending. For example, if you are browsing a webpage, an ad pops up next to it, and then you feel that it is good to buy something. Originally, you just wanted to buy liquid laundry, but it was full of 100 yuan before shipping, so shampoo and shower gel were bought all over again. In fact, there is no shortage of homes.
"Of course, from a merchant's point of view, this marketing strategy is understandable. Only afterwards will I reflect on myself. As an educated adult, why would I be hot-headed?" said Li Fei.
Li Fei believes that behind excessive consumption and irrational consumption, it is a kind of social and cultural mentality. “A lot of merchants’ advertising language and sales methods are encouraging more consumption and faster consumption. People feel that things are broken and maintenance is a 'small family'; a suit buys all the colors in order to be addictive; a well-known car has value; if the iPhone 6 comes out, If you are still using the iPhone 5, you will be left behind, etc. Especially for those teenagers who have not yet formed their outlook on life and values, they will have a very bad influence. Selling kidneys to buy an Apple mobile phone is definitely a kind of malformation. Consumer mentality."
Li Fei organized the sources of life information such as magazines, microblogs, and WeChat that he contacted. He found that many cultural quotes for “spiritual chicken soup†and “life guide†actually adhere to the concept of material supremacy. The author’s true intention is often Business promotion. For example, “the old lady of the United States is very different from the old lady of China†“The woman should be better with herself†“No longer be crazy and old†“There is no white shirt or goddess†The conclusion is basically “Increasing consumption is to improve the opportunities And change important life lessons." "Looking back at these ideas is biased, but when reading, these articles do produce strong psychological implications." Li Fei said.
Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, believes that companies, media, etc., for the benefit of consideration, pass out some materialistic consumption concepts, making some people excessive pursuit of the improvement of the level of consumption, ignoring the protection of their own debt burden and environmental resources The importance attached to this type of phenomenon should cause concern.
On the one hand, we are in a period of economic transition. The country calls for stimulating consumption to stimulate domestic demand. With the improvement of living standards, people also have the need to upgrade consumption. On the other hand, traditional culture promotes thrifty economy and opposes materialism. How can we clarify the boundary between "encouraging consumption" and "encouraging waste"?
Zhao Ping believes that the state encourages consumption not to encourage waste, but also hopes to achieve a balance between improving people’s material living standards and the sustainable use of environmental resources, and guide residents to grasp the balance between income levels and consumption levels.
Jing Linbo, executive deputy director of the evaluation center of the Chinese Academy of Social Sciences, believes that the Internet shopping habits are different from traditional habits. This “one-click†shopping and online payment methods can easily lead to excessive consumption. In last year’s “Calculate how much you contributed to Taobao in a decade,†many people exclaimed that they were faced with huge bills. “Isn't it wrong?†But it was really unknowingly accumulating. “We encourage consumers to pay attention to consumption and to seek out the balance between shopping experience and economic strength. We must rationally consume and moderately consume.†Jing Linbo said: From food and clothing to a well-off society, how to deal with the temptation of materialism is an economic and cultural connotation. The social issues, in particular, can not ignore the cultivation of the correct concept of consumption for the next generation.
It's not just money spent
Excessive packaging "destroyed" the environment, long-term online shopping "destroyed" life
Online shopping consumption has brought about a large number of packaging bag recycling and reuse problems, and there is an excessive packaging phenomenon. Li Yue, a Beijing-based private company employee who is often online shopping, introduced that many items she bought are first wrapped in paper and then put on boxes. Sometimes the box will contain a lot of foam shockproof and there will be a thick layer of adhesive tape on the outside. Waterproof, in her view, if handled improperly, it will cause great waste or even pollute the environment.
“There was a website that launched a policy to return cartons to exchange points, but it was only the behavior of some businesses for a period of time. I think we should vigorously promote it. After all, everyone is responsible for protecting the environment.†Li Yue believes that the recycling of cartons and other packaging materials If you want to use it for a long time, you need to cooperate with the management department, logistics department, e-commerce seller, and consumers.
Online shopping not only consumes a lot of money, but also consumes more time and energy. Online consumption reduces people's communication with friends and relatives around them, and at the same time it squeezes out other health activities that were originally healthy. There are many cases in reality, such as couples arguing because of online shopping, office workers during the working hours of online shopping by the boss fired because of excessive online and late online shopping experience physical discomfort.
According to statistics, in 2014, the “Double 11†Tmall Taobao transaction amounted to RMB 57.1 billion. Since the shopping festival started in just 3 minutes, the transaction amounted to RMB 1 billion. It can be imagined that the figure means how many online shopping users stay up late. “ Shopping." Since the first "Double 11" shopping festival in 2009, Wang Li, an employee of a bank in Beijing, has been paying attention. She was still a student of her day and night shopping. She didn't even go to school and her meal was not eaten on time. She was very crazy. Li recalls, “Like an addiction, not all things can be used to buy a lot of things. We spend a lot of time and money on online shopping, and the final study is affected, and there is less communication between friends. The meeting is to ask you what you bought today, and even your favorite badminton sport has been squeezed out of time by online shopping. Behind the online shopping of people, it feels that people are kidnapped by materials."
Nowadays, Wang Li will pay attention to the purchase of online shopping promotions to see if there is any need to buy it, but it will not be as fanatical as it was. “The state encourages mass consumption, but I hope that it can also focus on improving the quality of consumer products and services. More importantly, it guides the public to form rational and healthy consumption concepts, handles the relationship between consumption and daily life, and avoids vulgar consumption. Fun, so that more people realize that encouraging consumption is not promoting waste and extravagance." Wang Li said.
Using "Network Leasing" to Realize "Minimalism"
The network can reduce the persistence and precipitation of goods, make the living space more concise, and make life easier.
At the beginning of the year, the "People's Daily" client posted a series of articles to promote a minimalist lifestyle - minimal desire, minimal spirit, minimal material, minimal information, minimalist expression, minimal work, minimalist life, and appeal Limited time and energy, focusing on pursuing the most important things for yourself. This view has caused a strong reaction in society.
In fact, the Internet also helps realize the ideal of "minimalism". While providing rich materials, the Internet provides more convenient consumption channels and consumption methods: homes do not need to have a lot of household items and foods, and they need online booking services and rental supplies when they need them. Traveling abroad can be used to select Shun Lu people and share resources on the Internet. Want to see a large movie can buy Internet TV, do not have to save a lot of video at home, and so on. In short, the Internet has reduced the persistence and preemptive possession of many items. It can make the living space more concise and the lifestyle easier.
Lin Hui, a staff member of a state-owned company in Beijing, was busy with his work and seldom bought and cooked food on his own. However, in the Internet age, she did not have to worry about these issues. “On the evening before, I ordered a good dish on the Internet. When I got off work the next day, the express delivery was very convenient.†Lin Hui said that many businesses now consider that some white-collar workers are dining for one or two or three people. The one-time consumption is small and the sale of semi-finished vegetables is also introduced. "For example, a vegetable ingredient for a kung pao chicken, they will be wrapped in a plastic box, to ensure that every day is fresh." At the same time, the store can also scientifically purchase the goods according to the previous day's online orders, timely adjustment of reserves In order to achieve a win-win situation for buyers and sellers.
"House prices are so expensive and the size of the family is not large. I think I should live comfortably and don't squeeze into a 'small warehouse'." Xiao Fang, a lawyer in Shanghai, said that he is now increasingly inclined to short-term rental on the Internet. Some supplies, such as bicycles, fitness equipment and the like. After using it for a while, go back and use it again.
The network can provide far more than this. Zhu Jing, a university student in Tianjin who is about to graduate, is busy selling at the school's "second-hand forum." “When you are close to graduation, many things don’t go. It’s a pity to throw them away, especially books and textbooks. If you can re-use them, it’s a good choice to help your younger brothers and sisters save money.†Every graduation year, Universities' second-hand goods forums are very popular - students no longer have to go to campus to sell stalls and sell under the scorching sun. School cleaners do not have to worry that there will be a lot of rubbish in the stalls. Just take a few pictures and send a few. Text, online "sun" out of what they want to sell, negotiate after the transaction can be met. "My washing machine is also sold through the forum, it is really convenient." Zhu Jing said.
"E-commerce should pay attention to this trend of consumption." Jing Linbo believes that the current network services have not yet fully adapted to consumers' needs for daily necessities. "For example, there are more leased outlets, which can be accessed in different places. The cost of short-term leases should not be too expensive. You may consider accumulating time; the hygiene, disinfection and maintenance of rental items must be in place. This market should have great prospects."