From the small storefronts on the streets of Rome to the fashion brands that now include men's and women's wear, children's wear, perfumes and home furnishing, Fendi has spent 90 years. In order to further expand the North American market, this Italian fashion brand took a road trip - driving a retro tricycle parade to showcase its iconic products.
From the photos posted first, Fendi's red tricycle is very similar to the summer street ice cream truck. When the body is opened, the Fendi letter hairball, the "Strap you" accessory shoulder strap in the 2016 early spring collection, and the "Dotcom" bag are displayed.
According to the itinerary plan, the cruiser will be opened from New York on July 4, passing through cities such as Toronto, Los Angeles and Miami. The stoppage time of the entire route is also quite clever. For example, the Toronto station is scheduled to be in the September International Film Festival; the Los Angeles station happens to coincide with the Los Angeles Polo Tournament on October 15th; the Miami station is undoubtedly ranked in December. Art Basel.
In the past, Fendi has appeared in the world as a guerrilla shop. You can think of it as “a shot for a placeâ€, but for the brand, this is a new commercial retail weapon that tests the new market, stimulates consumption, and fights the economic crisis. There are many new players in the past few years, such as Hermes and Chanel. One of them has to be mentioned is Kawakubo. As early as 2004, the guerrilla warrior began to decorate a German bookstore and turned it into a Commedes Garcons limited-time store. There, the season and the season's products are mixed, mainly relying on word of mouth between customers. As a result, the sales effect has envied the peers – 30% to 40% of the performance growth.
Perhaps guerrilla warfare can explain the essence of fashion - changing rapidly. The brand strives to travel around the “outdated†to get the most out of the spread and sell more products.
Enter the Fendi Brand Center
Fendi opens a guerrilla shop in Ginza, Tokyo
Fendi opens a guerrilla shop in Ginza, Tokyo
Last year, Fendi launched a three-tiered giant guerrilla shop in Ginza to celebrate the 50th anniversary of its entry into the Japanese market, covering men's and women's clothing and accessories. At the entrance of the store is a giant Kalito statue, as well as the Italian classic Ape tricycle. Not long ago, guerrilla shops appeared in Hong Kong Yuanfang Shopping Mall and Wuhan International Plaza. The “welcome†is still Kalito and tricycle.
This is reminiscent of the mobile guerrilla shop Ape Malandra, led by Italian designer Valeria Ferlini. In 2003, she put a three. The wheeled car was converted into a red mobile shop, and the fitting room was built with curtains and hula hoops. The guerrilla shop targets women and children, mainly in the streets of Milan and Florence, and occasionally in the Italian resort of Mami.
Enter the Fendi Brand Center
In contrast, Fendi's cruiser is not necessarily sales-oriented – after all, the Valeria Ferlini tricycle can be stuffed with 400 pieces of clothing, but it can at least surprise us with a more approachable attitude.
Enter the Fendi Brand Center
Copier Toner For Xerox,Compatible Printer Cartridge,Colorful Compatible Toner Cartridge,Custom Xerox Toner Cartridge
jiangmen jinheng office equipment Co. Ltd. , https://www.jhtonercartridge.com