Due to the improvement of productivity and economic development, people's consumption concept has transitioned from rational consumption to perceptual consumption. The level of people's needs has begun to be more psychological and spiritual satisfaction on the basis of material satisfaction. Those low-value products that only satisfy the use of functions are no longer able to attract consumers' interest. People have become more oriented. Fast-paced, efficient and personalized, high quality new products.
Packaging design When conducting market research, designers should fully understand consumers' hobbies, needs, interesting sales of similar products, and opinions of customers in order to study the purchasing motivation of the potential consumer population in the market and the advantages of similar products in the past. Analysis of the shortcomings. If it is a newly-listed product, it mainly focuses on the consumption needs of the product, as well as the analysis of the psychological needs of consumers.
When enterprises conduct market operations, they can fully consider various external environmental conditions based on the characteristics of the target market; on the other hand, they must also carry out strategic planning for marketing and select and adopt marketing mixes such as products, prices, circulation, and promotions. , full-scale marketing activities. And designers should pay close attention to the development of new technologies, market trends of products, master first-hand information, and apply new technologies, new materials, and new processes to the updating and upgrading of product packaging; design must adapt to this change, and must fully consider Product attributes, shape, volume, capacity, weight and other factors.
Packaging container design and structure design should be based on the product's attributes and characteristics, combined with market and consumer demand for development, and consider functions, structures, materials, production processes and other factors at the same time, targeted and diversified design. It is necessary to further improve the functions and uses of product packaging and handle the relationship between basic functions and auxiliary functions so as to attract new customers and at the same time increase the repeated purchase rate of old users. It is necessary to adapt to the external marketing environment (society and culture, politics and law, technology, population, nature, etc.) and also to influence the external marketing environment.
In the target market, in-depth market research should be conducted to develop new products and packaging from the target consumer's needs, mobilize and adopt all marketing methods, open the market, enter the market, meet the needs of the target consumer, or change Or create the target consumer's needs. Designers must continue to strengthen marketing awareness in packaging design.
Packaging design When conducting market research, designers should fully understand consumers' hobbies, needs, interesting sales of similar products, and opinions of customers in order to study the purchasing motivation of the potential consumer population in the market and the advantages of similar products in the past. Analysis of the shortcomings. If it is a newly-listed product, it mainly focuses on the consumption needs of the product, as well as the analysis of the psychological needs of consumers.
When enterprises conduct market operations, they can fully consider various external environmental conditions based on the characteristics of the target market; on the other hand, they must also carry out strategic planning for marketing and select and adopt marketing mixes such as products, prices, circulation, and promotions. , full-scale marketing activities. And designers should pay close attention to the development of new technologies, market trends of products, master first-hand information, and apply new technologies, new materials, and new processes to the updating and upgrading of product packaging; design must adapt to this change, and must fully consider Product attributes, shape, volume, capacity, weight and other factors.
Packaging container design and structure design should be based on the product's attributes and characteristics, combined with market and consumer demand for development, and consider functions, structures, materials, production processes and other factors at the same time, targeted and diversified design. It is necessary to further improve the functions and uses of product packaging and handle the relationship between basic functions and auxiliary functions so as to attract new customers and at the same time increase the repeated purchase rate of old users. It is necessary to adapt to the external marketing environment (society and culture, politics and law, technology, population, nature, etc.) and also to influence the external marketing environment.
In the target market, in-depth market research should be conducted to develop new products and packaging from the target consumer's needs, mobilize and adopt all marketing methods, open the market, enter the market, meet the needs of the target consumer, or change Or create the target consumer's needs. Designers must continue to strengthen marketing awareness in packaging design.